How To Avoid Spreading Fake News Like A Pro

“Fake News” will certainly be a hot contender for “Word of The Year 2017”. But don’t worry, despite the fact that the term “Fake News” is a favourite expression of the 45th president of the United States this is not a post about politics.
With this article I want to:
– Point out why this topic is important for all content creators and Social Media users
– Show a few tell-tale signs of unreliable information
– Report what does Facebook do to fight fake news?
– Introduce sites that help to quickly check the truthfulness of a post we see
– Share what I learned from a professional journalist about how to make sure you get the full story

How to Create Amazing Featured Images in Under 2 Minutes

With more and more content published on the Internet every day, we are struggling to stay visible. There are several ways to react to “Content Shock” (See Mark Schaefer’s book “The Content Code”). The most common ones are more output and higher quality. Creating custom images is an important part of igniting your content. More […]

Win The Content Game With The Most Amazing Headlines

Most of us spend much more time creating content than creating a headline. But if you think about how we decide what to click on the internet the headline is much too important to be an afterthought. In this post, I asked Larry Arrance about how he approaches headlines as a professional writer. I also introduce a few tools that make writing effective headlines much more effective.

BlueBird Dictionary Posts

Every day we use certain terms over and over, often without being able to explain what they mean. As a Social Media coach I am often in situations where I have to explain terms that seem common to me but are not clear to others.
I started a series of blog posts explaining some of these words.
I call this project the BlueBird Dictionary

How To Write a Good Testimonial

Testimonials are important statements that should not be missing from any website or LinkedIn profile! Careful, though – if you fake testimonials or buy them you will eventually get caught and will lose all trust of your prospective customers. To prevent any suspicion I always link to the original source of the recommendation – usually […]

How To Set Up A Facebook Group

In the last post Facebook Group Strategies we looked into the opportunities and strategies around Facebook Groups. From your reactions I know that this post was well received. I won’t leave you hanging – the following is a guide to help you set up a Facebook Group. [divider unique_id=”6b2577d06e88fe0eedadc7e2c499aa69″ type=”fw-line-solid” line_thickness=”1″ divider_size=”{‹²›size‹²›:‹²›space-sm‹²›,‹²›custom‹²›:{‹²›margin_top‹²›:‹²›‹²›,‹²›margin_bottom‹²›:‹²›‹²›}}” width=”{‹²›selected‹²›:‹²›100‹²›,‹²›custom‹²›:{‹²›custom_width‹²›:‹²›‹²›}}” alignment=”fw-divider-align-left” bg_color=”{‹²›id‹²›:‹²›color_4‹²›,‹²›color‹²›:‹²›‹²›}” special_divider=”{‹²›selected_value‹²›:‹²›none‹²›,‹²›text‹²›:{‹²›title_advanced_styling‹²›:{‹²›text‹²›:{‹²›google_font‹²›:true,‹²›subset‹²›:‹²›latin‹²›,‹²›variation‹²›:‹²›regular‹²›,‹²›family‹²›:‹²›Quattrocento Sans‹²›,‹²›style‹²›:false,‹²›weight‹²›:false,‹²›size‹²›:‹²›16.5‹²›,‹²›line-height‹²›:‹²›28‹²›,‹²›letter-spacing‹²›:‹²›0‹²›,‹²›color-palette‹²›:‹²›‹²›,‹²›is_saved‹²›:false}},‹²›title_text‹²›:‹²›‹²›,‹²›show_bg‹²›:‹²›no‹²›,‹²›position‹²›:‹²›‹²›},‹²›icon‹²›:{‹²›icon_class‹²›:‹²›‹²›,‹²›icon_size‹²›:‹²›12‹²›,‹²›color‹²›:{‹²›color‹²›:‹²›‹²›,‹²›id‹²›:‹²›fw-custom‹²›},‹²›show_bg‹²›:‹²›no‹²›,‹²›position‹²›:‹²›‹²›},‹²›custom‹²›:{‹²›upload_icon‹²›:‹²›‹²›,‹²›icon_size‹²›:‹²›12‹²›,‹²›show_bg‹²›:‹²›no‹²›,‹²›position‹²›:‹²›‹²›}}” link_id=”” […]

How To Remove Tags on Facebook

In Facebook (and Instagram and Twitter) you can “tag” someone in a picture so they get notified. These pictures go into the “Pictures of you” stream on Facebook and depending on the users’ privacy settings, everybody can see them. Tagging others in pictures is a great way of sharing pictures with your friends. I really like it […]

How To Get Started With Blogging – Find Your Blogging Voice

How to find your blogging voice?
The voices of Luciano Pavarotti, Elvis Presley and Whitney Houston are very distinctive. When you hear them sing, you instantly know it’s them. In writing, your writing voice needs to be distinct as well. It should reflect who you are and how you normally talk.

How To Get Started With Blogging – Find Your Blog Topic

In my post “Blogging for Business – Blogs are like Puppies” I introduced you to some of the main benefits of blogging. Today I am starting a mini series about how to get started with blogging: Part 1: Find Your Blog Topic Some people say that blogging is dead and that social media has killed it. […]

Creating a CASL Compliant Email Signature – 20minute.academy

In between all the webinars and seminars I teach about CASL I focus on email marketing with Constant Contact. My recent posts focus on Social Media tools and CASL Don’t Get Caught – Canada Anti-Spam Legislation and LinkedIn Using Facebook Profiles For Business Means Breaking The Law But even our regular emails fall under the […]