Introducing The Heritage Marker Project

I donated a brand new plaque featuring important information about the building’s history and a photo from 1910. In addition to this traditional content I also added a QR code and a short URL to the sign. If you scan the code you are led to a landing page that is optimized for mobile devices.

Ever Wondered What a “Tweetup” Is? They Are Fun And Helpful!

Social Media is real life and only really works when people connect with people.

Twitter is a great way to discover people and even for intense discussions but just like in the other real life we want to take the relationship further. 140 character snipits become rather cumbersome sometimes. At some point in the networking – (or sales) process I like to suggest a conversation on Skype or the phone. If time and geography allows a personal meeting often follows.

Become Your Own Broadcaster – Promote Your Events With The Right Social Media Tools

How we reached an audience of 76,000 for the Kelowna Apple Triathlon without the help of traditional media.
The Event itself is mostly only the highlight of a campaign and/or the ongoing work of an organization. The benefits of having your event highly publicised are many. Exposure, fundraising and membership drives are probably the most obvious. Events are also great ways to build your Social Media following for your future work.

Beyond Marketing: @ExploreEnderby – The Twitter Project in The North Okanagan

I’m always looking for good, innovative ways to use Social Media tools and today I would like to introduce you to an awesome project using Twitter. We found this great Project in the little town of Enderby BC – population of 2900. We traveled to Enderby to talk to some of the people involved so I could tell you the story of this unusual Social Media project.

Social Media Is The Oxygen Of This Revolution #SyriaKelowna

As a Social Media consultant I often write about the How, What, Why and tips and tricks to make your experience more rewarding. As much as I love doing that Social Media is much more than that – it represents a fundamental shift in our lives – a shift that can be compared to the impact of the printing press or the industrial revolution.

With the help of many friends I co-organized an event yesterday that brought the struggle of the Syrian people into our small city of Kelowna, BC

What Makes Social Media Social?

On February 25th 2012 over 100 Kelowna residents came out and walked in support of the 30K Club – a local charity that gives people a hand-up in (re-) entering a productive sustainable life. Over the years the 30K Club has helped many to find a roof over their head and find a job to […]

16 good reasons to use Facebook

Everybody is talking about it, but let’s take it apart a little and look at what is behind the shiny “face” (bad pun intended 😉 ) If you read my previous post “What is Social Media” you know that this series is designed to see how Social Media platforms incorporate these three indicators:

Offer an easy option to comment and leave feed-back
Make content available and sharable
Provide an opportunity for (open) dialogue

#SMPanel Recording of the Panel Event on December 16th 2011

On December 16th 2011 I invited 5 Social Media users to talk about the impact of Social Media on Democracy – The video clips below are a documentation of this very interesting evening and I invite you to browse them or watch them in sequence. The idea for the event was in context with the recent municipal election but also with a CBC Media Panel

Panel Discussion: Social Media and Democracy

From the Arab Spring to the Recent Municipal Elections – the Social Media Revolution is reshaping our democracies – or is it?
Is Social Media a fad? Are the changes in the way we perceive and report politics less dramatic than they seem?
How do we deal with the influence of digital media channels?

When to use a #hashtag

Like in every election a lot of candidates of in the BC civic elections are rushing to Twitter to get the word out. It is hard to reach a larger group of people in any Network if you haven’t taken the time to build a following. A great way to catch up to lost time is to use what is called a “#Hashtag”