As the doomsday posts from experts calling the newest Facebook algorithm changes the “end of Social Media” echo through our Social Media channels, I realized that this change might just bring a long-awaited and needed change to the marketing world:
The end of the “Social Media for $99/month” package.
Since I started offering outsourced Social Media management services I always have had to explain why I did not want to compete with low-cost providers or even those that offered Social Media services as a free add-on to their main service.
All Social Media networks are introducing algorithms that favour real person to person content over generic “drop and run” posts. Even before the recent announcement of Facebook’s change in direction (I wrote about this in my article Keep Calm And Facebook On!) pages that posted boring content that only talked about themselves and disregarded the needs and interests of their audience became ineffective. The reach of these posts can only be achieved by paying more and more to “boost.”
In a post, Mark Zuckerberg on January 11th, Facebook announced some major changes in direction that have us social media professional buzzing. If there is one thing that has been consistent with Facebook over the last ten years, it’s the constant changes. For the CEO to make such an announcement himself is quite rare though.
I usually stay away from picking up stories that everyone else is covering and where people I admire already layed out their thoughts quite eloquently. But I have been asked about my opinion so many times that I decided to dedicate a Podcast episode and this blog post to the topic.
I invite you to listen or read and tell me what you think.
Chances are your customers have email 🙂 !
The average office worker receives 121 emails every day. I know, that number seems low to me too. Often the email load seems overwhelming.
Getting too many emails is a real problem. Over the last couple of years, we have seen a lot of ways and tools appear that try to help us manage this flood of emails better. Spam filters are becoming more powerful and more ruthless all the time. Gmail and other tools have taken it upon themselves to sort your incoming mail in important and “promotional” emails.
There is a growing gap between email senders that want and need to get their emails seen, read and acted upon and email recipients that need to manage the daily workload emails create.
Let’s begin with taking charge of your Facebook feed.
We are so used to feeling helpless against Facebook’s constant changes that many of us have given up and just take everything we are given.
Ads are often a point of complaint. We seem to see too many ads, the wrong ads…. Some are creeped out by overt re-marketing ads.
On the flip side, Facebook ads give us business owners a great opportunity to reach future customers in a very targeted manner. Facebook ads are still one of the cheapest ways to deliver advertising online or offline.
The problem is, the amount we of advertising we accept as Facebook users have reached its maximum. This means that more ads are competing for space in our stream.
One of the biggest developments in the digital space in 2017 is the growth in the area of Facebook messenger bots. Since Facebook opened their Messenger platform for developers we have seen a lot of tools being developed to serve this growing market. However, this technology could open up a whole new level of spammy marketing. In this episode of the BlueBird Podcast I speak to a real expert on using bots for business.
I invite you to listen to the podcast and leave your questions in the comments.
In this episode of the BlueBird Podcast Andy and I talk about the important considerations about picking the right name for your website or blog.
We talk about TLDs (Top Level Domains) and if they are worth considering. We discuss if you should always use the .com extension or what you should consider instead.
Did you know that there are currently 364 domain extensions available and 279 are coming up soon?
We talk about how to overcome the difficulty that all the good names seem to have already been taken.
Finally, Andy reveals one of his best-kept secrets.
I invite you to listen to this episode of the BlueBird Podcast, and I would be thrilled if you let me know your thoughts
Today on the BlueBird Podcast I speak to Ryan McKenzie who used his experience in the magazine publishing industry to build a successful subscription box business by offering superior value and a community to his customers. Ryan published an article on LinkedIn that described his expectations and experience with starting a subscription box business. His […]
I am in the process of putting together my offers and recommendations for holidays sales. I had three customer service experiences yesterday that made me reflect on the reasons why I recommend one tool or service over another. Very often there are many services to choose from that do the same thing. Sometimes but not […]
In this episode BlueBird Podcast I talk to my colleague Dawn Swick-Renshaw. We are talking about one of my Facebook pet-peeves, “like and share contests” and why it is important to follow Facebook’s rules even if you don’t want to.
The reason we connected for this call was a post by Dawn warning people to stop using “like and share” as ways to qualify for winning a Facebook contest. Despite the fact that “everyone” is doing it, it is clearly against Facebook’s own Terms of Service (TOS)
Keeping your email out of the spam filters is one of the most challenging things in email marketing and increasingly in regular communications as well.
In an attempt to protect us from getting too much spam, email and Internet Service providers are applying more advanced filters to eliminate those emails that seem to be low quality to the end user. Of course, there is no human that opens every email and decides if it is spam or not. But because an email is a digital file, it can be analyzed. The filters also look at what reputation the domain has and what server the email is sent from.
There are many elements that influence email deliverability and some of those are quite technical. A lot depends on the reputation of your domain and your email provider.
Email newsletters have been especially hard hit by the fight against spam. Sophisticated filters and things like the Gmail “Promotions” tab keep our readers from ever seeing our emails.
But there are ways and best practices we can apply that help get the emails delivered and opened.
I invite you to listen to my interview with Nicole St. Germain from the ConvertKit customer success team who has a lot of valuable advice about how to design and write your email.