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BlueBird Blog

The BlueBird Blog is one of the cornerstones of my content marketing efforts. It is designed to help you make sense of what’s happening in the online world.I hope you like these posts and I would love to hear your suggestions on what I should be writing about next.


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Fascinating Insights About Conscious Capitalism From Janet Fouts [BlueBird Podcast]


Conscious Capitalism

Today I talk with Janet Fouts about “conscious capitalism”. Businesses that are really conscious about how they affect the world around them practice conscious capitalism.

Businesses that are really conscious about how they affect the world around them practice conscious capitalism.


July 5, 2017

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Conscious Capitalism


July 5, 2017

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Fascinating Insights About Conscious Capitalism From Janet Fouts [BlueBird Podcast]

Today I talk with Janet Fouts about “conscious capitalism”. Businesses that are really conscious about how they affect the world around them practice conscious capitalism.

Businesses that are really conscious about how they affect the world around them practice conscious capitalism.


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Michael Cheng Lumen5


June 21, 2017

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A Fantastic New Video Tool To Easily Promote Your Content [BlueBird Podcast]

My special Guest today is Michael Cheng, co-founder of Lumen5

Lumen5 is a brand new tool that creates short videos from any link. It uses artificial intelligence to analyze the text content and matches it up with images and video clips from royalty free sites to provide a draft slideshow video with text overlays that you can edit or publish directly.
In the interview, Michael and I talk about what prompted the 5 people behind the tool to create it, what it does and what the next features might be. We talk about the fact that Lumen5 is free right now and Michael is very convincing when he says that there will always be a free version.

At the end, we discuss the very interesting principle that customer support is an important part of product development. Michael Cheng strongly believes that customer support should not be outsourced and sees it as a core responsibility of the development team. In my experience with Lumen5 this has proven to be true in the speed and efficiency of the support I received.

I invite you to listen to the podcast and tell me what you think in the comments or by email: [email protected] .


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end youth homelessness


June 16, 2017

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Let’s End Youth Homelessness [BlueBird Podcast Minisode]

Did you know that at any given night over 6000 young Canadians have no place to sleep?
Earlier this year we observed first hand how easily young people can slip into homelessness and how little the Ministry of Children & Families can do to prevent this. We also had the opportunity to witness the wonderful work our local Boys and Girls Club does to fill this gap. I have decided to support this initiative by donating $10 of any consulting hour booked in June to our local Orange Door Project.


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Hugh featured


June 7, 2017

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Ignite Your Blog Content – Hugh Culver Introduces SOS [BlueBird Podcast EP8]

In this podcast episode, Hugh Introduces “Get SOS” to us. The SOS team reads your blog posts and creates a series of social media updates to promote your blog. It doesn’t replace the need to be active in your social media efforts (otherwise I wouldn’t post this ???? ) but it takes care of a lot of the work involved in the content promotion.

Because Hugh and his team are so involved in the blogging world, he also shares helpful blogging tips in general.


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untrending featured


May 24, 2017

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Vicki McLeod #Untrending [BlueBird Podcast EP7]

Welcome to Episode 7 of the BlueBird Podcast.
My special Guest today is Vicki McLeod

Vicki and I talk about her recent book #Untrending. It is a small book filled with wisdom. Vicki caused me to think about our obsession of being “always on” and she is challenging the notion that everybody has to hustle more all the time to survive in today’s online world.

“Vicki is a writer, coach consultant, and award-winning entrepreneur. You can find her online at vickimcleod.com and offline in the beautiful Fraser Valley, in pajamas, making something” (From the book cover)

Vicki’s book #Untrending caused me to think about my own FOMO (Fear Of Missing Out). We talk about this as well as the challenge of coaching others to produce an amount of content that is effective without losing their privacy and peacefulness.

I invite you to listen to the podcast and tell me what you think in the comments or by email: [email protected] .


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EP6-featured-compressor


May 11, 2017

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Voices from Social Media Camp 2017 [BlueBird Podcast]

I went to the Social Media Camp conference in Victoria BC last week and I loved the whole experience! This conference has the right mix of being big enough to feature interesting content and small enough so you don’t get lost and you have an opportunity to hang out with the incredible speakers and other professionals.

I was inspired by what I experienced and I am determined to let you take part in this newfound inspiration by creating content around what I learned and the people I met. I am planning to bring you podcast interviews with some of the new and old friends I met at the conference.

But at first, I am taking you with me to Social Media Camp. I managed to capture some soundbites from the conference.

I would love to hear what you think about the podcast or if you have questions about Social Media Camp. please send me an email at [email protected]


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Undated-logo


April 26, 2017

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Social Media Camp is Next Week – A Look at This Incredible Conference [BlueBird Podcast]

For this episode of the BlueBird Podcast, I have decided to introduce a Social Media Conference that I will be attending next week. Social Media Camp takes place in Victoria BC on May 3rd and 4th.

Let’s take a walk through the conference agenda together!

If you have any questions, please don’t hesitate to email me at [email protected]

I’m looking forward to meeting old and new friends at the conference. If you listened to this podcast and are at the conference, please come and say hi!


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The Digital Hallway


April 4, 2017

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Digital Hallway – Teaching Social Media in Schools [BlueBird Podcast]

When Sean Smith realized that businesses were struggling to find employees that were able to handle their Social Media tools he realized that we were dealing with a whole generation that has grown up teaching themselves how to use these new tools but had never been taught. Schools and teachers aren’t equipped to fill this gap yet so Sean started developing the Digital Hallway project, an online resource for parents, teachers, and teens. That is the topic of today’s episode.


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fake-news-blog


March 29, 2017

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How To Avoid Spreading Fake News Like A Pro

“Fake News” will certainly be a hot contender for “Word of The Year 2017”. But don’t worry, despite the fact that the term “Fake News” is a favourite expression of the 45th president of the United States this is not a post about politics.
With this article I want to:
– Point out why this topic is important for all content creators and Social Media users
– Show a few tell-tale signs of unreliable information
– Report what does Facebook do to fight fake news?
– Introduce sites that help to quickly check the truthfulness of a post we see
– Share what I learned from a professional journalist about how to make sure you get the full story


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journalist-featured


March 21, 2017

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Practical Ways To Spot Fake News Like A Journalist [BlueBird Podcast]

While I was researching for a blog post about how to avoid spreading fake news I realized that while all of us are becoming curators and editors of news in our lives, there are those that are consciously working on this every day – journalists.
I decided to ask my friend Adrian Nieoczym to tell us how a journalist makes sure not to spread false information. Adrian is one of the journalists I trust and his answers in the interview illustrate why this trust is justified. I know from personal experience that he doesn’t just take anyone’s word as truth without being able to back up the story.


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headlines-blog


March 8, 2017

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The Quality of Your Headline is Essential [BlueBird Podcast]

Welcome to Episode 2 of the BlueBird Podcast!
Headlines, email subject lines, tweets and other social media updates are an essential element of content marketing. It doesn’t matter how great your content is or how much time you spent producing that great video. If the headline doesn’t draw us in, few people will choose to spend their time with it.
Larry Arrance, my guest on today’s podcast, has some great hands-on tips about how to create better headlines. He also agreed to send out a very valuable swipe file filled with proven headline templates.


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stencil.facebook-cover


February 23, 2017

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How Social Media Gives Wings To Word Of Mouth [BlueBird Podcast]

Welcome to Episode 1 of the BlueBird Podcast!
Word of mouth is one of the biggest drivers for almost any business and it is at the core of and social media.
In my interview with Roy Prevost we learn about the importance of word of mouth and, I explain why Social Media is an important amplifier for these messages.


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dealing with angry customers online


February 15, 2017

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How to Handle Negative Comments on Social Media

One of the biggest fears of many small businesses when beginning to use Social Media tools is that of negative reviews. I talk a lot about the benefits of an active online presence but there is a dark side to this publicity.

In this article I talk about what happens if you are NOT present in the online space.
I interview the renown customer service expert Roy Prevost about what to do about customer complaints.
And finally, I will show you how to handle complaints on Facebook. With a special appearance by the brilliant and funny Tara Hunt.


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bluebird-podcast-twitter


February 13, 2017

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BlueBird Podcast Episode 0 – to Boldly Go Where No BlueBird Has Gone Before

Welcome to episode 0 of the BlueBird Podcast!
I call this “Episode 0” because:
1. It’s all about me and this podcast rather than focussing on value for you.
2. It is literally the first episode I have recorded and I apologize for the fact that it is a little rough around the edges.

The BlueBird Podcast is a new way to provide valuable content for my audience and if you are reading this you are my audience. Thank you for stopping by.

Topics:
– I go into what a podcast actually is and how to subscribe to it.
– Why I decided to start podcasting
– What I am going to talk about
– What I am going to avoid
– My favourite podcasts

I hope you enjoy this little introduction to the BlueBird podcast and decide to subscribe to it!


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what is dark social


February 2, 2017

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What is Dark Social? [BlueBird Dictionary]

Every once in a while we come across the term “Dark Social” but it almost seems to be a secret what that actually means.

Does it have something to do with the “Dark Web” we hear about in movies and TV shows?
Is it something bad or shady?


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Facebook Pages change


December 15, 2016

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One Facebook Change You May Have Missed

Facebook recently made changes to the way you can arrange the sections of Facebook pages and actually applied the changes automatically. Many page owners seem to have missed this change. In this video, I show you how to make these changes.


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Twitter Post


December 11, 2016

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How to Create Amazing Featured Images in Under 2 Minutes

With more and more content published on the Internet every day, we are struggling to stay visible. There are several ways to react to “Content Shock” (See Mark Schaefer’s book “The Content Code”). The most common ones are more output and higher quality. Creating custom images is an important part of igniting your content. More […]


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November 24, 2016

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A BlueBird website


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podcast dictionary featured


November 1, 2016

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What is a Podcast? – BlueBird Dictionary

If you met me walking our dog in the last couple of weeks you might have noticed that I have earbuds in my ears listening intently. I am listening to a number of podcasts because I am considering starting one myself (stay tuned). But as usual, I want to define the term for you first.
What is a podcast?


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Audio

October 31, 2016

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Sample audio post


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blogs are like puppies


October 19, 2016

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5 Important Reasons Why a Blog Is Right For You

Are you sitting on the fence about blogging for yourself or your business? I understand! I too have been frustrated but I realized how important my blog is for my readers, me and my business.
Let me list a few of the reasons and then tell you how I can help.


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wordpress-923188_1280


October 17, 2016

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5 Security Habits Every Blogger Needs to Make a Part of Their Daily Lives

Guest post by Cassie Phillips If you owned a jewelry store, you’d want to protect your merchandise. You wouldn’t install flimsy locks on your doors, leave your store open and unattended, or forget to install an alarm system. As a blogger, your information is your merchandise, and your blog is your store, so you need […]


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headline post featured


October 6, 2016

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Win The Content Game With The Most Amazing Headlines

Most of us spend much more time creating content than creating a headline. But if you think about how we decide what to click on the internet the headline is much too important to be an afterthought. In this post, I asked Larry Arrance about how he approaches headlines as a professional writer. I also introduce a few tools that make writing effective headlines much more effective.


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affiliate handshake graphic


August 22, 2016

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What is an Affiliate? – BlueBird Dictionary

Often, when you shop online you come across an “affiliate” offer.
What does that really mean? Is it bad?


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Lighthouse-Uculuet


August 10, 2016

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Ditch Your Blogging Strategy To Be More Successful

I passionately teach business owners to use blogging as one of their core content marketing methods. Together we work out a blogging strategy. But what about my own blog?


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Mark Schaefer Content Code


August 7, 2016

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[Book Review] The Content Code by Mark Schaefer

In the world of copy and paste social media content it is refreshing to read Mark Schaefer’s newest book “The Content Code”


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what is organic reach


July 5, 2016

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What is Organic Reach – BlueBird Dictionary

Judging by the stream of Social Media posts on the topic, “organic reach” seems to be the holy grail of the online world.
Let’s explore what the term really means.


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bluebird-dictionary


July 5, 2016

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BlueBird Dictionary Posts

Every day we use certain terms over and over, often without being able to explain what they mean. As a Social Media coach I am often in situations where I have to explain terms that seem common to me but are not clear to others.
I started a series of blog posts explaining some of these words.
I call this project the BlueBird Dictionary


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Sean Smith Interview about digital footprint


June 29, 2016

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My Interview with Sean Smith

The digital media space is full of all kinds of people. This blog series celebrates those that stand out. Those that do things differently, those that reinvent “the box”. On the blog today is Sean Smith also known as ThatSocialMediaGuy @SeanSmithCR. He is a Social Media Coach based in Campbell River on Vancouver Island BC, […]


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viral marketing image


June 16, 2016

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Viral – BlueBird Dictionary

Even the definition of “viral” in the dictionary shows the two main areas the word is used: In this BlueBird Dictionary post, I want to look at the online for of the word. We all have heard the words Viral video Viral content Make something go viral The _____ went viral Let’s see what that […]


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algorithm feature


June 2, 2016

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What is an Algorithm? BlueBird Dictionary

Algorithm is a word that is used widely – but what does it mean? Webster’s Dictionary defines it like this: Full Definition of algorithm :  a procedure for solving a mathematical problem (as of finding the greatest common divisor) in a finite number of steps that frequently involves repetition of an operation; broadly:  a step-by-step […]


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what is clickbait definition


May 25, 2016

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What is Clickbait? – BlueBird Dictionary

It seems unclear when the word “clickbait” was first used. It was officially recognized by Webster’s Dictionary in 2015. Webster’s claims it was first used in 2010 but Gizmodo traces the practice back to 1888. Language is a living and evolving organism and new words enter our daily vocabulary all the time. Often we use […]


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BlueBird Happy Hour header


May 23, 2016

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Introducing Facebook Live and Instant Articles

We has so much fun with the first BlueBird Happy Hour Facebook Live session. If you missed, it you can watch it here or on my Facebook Page. I talked about two relatively new Facebook features and how to set them up. Disclaimer: These features are “rolling out” meaning that they might not be available […]


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Ostrich approach to social media


May 16, 2016

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Social Media Adoption, Challenges for Organizations

When English is your second language and you are writing a blog with an international audience based in Canada, do you spell it “Organization” or “Organisation”? I checked several resources and discovered that “partly as a result of our historical links with Britain and our proximity to the United States, Canadian spelling has tended to […]


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Facebook Faces


August 12, 2015

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The Three Faces of Facebook

To those that use Facebook on a regular basis it might seem like a no-brainer but to others that are just starting to market their business online it is an important question: What is best for my business; a Facebook Profile, a Facebook Page or a Facebook Group? There are different answers to this question depending […]


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May 8, 2015

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Tools ‹ BlueBird Business Consulting — WordPress

Press ThisPress This is a little tool that lets you grab bits of the web and create new posts with ease. Source: Tools ‹ BlueBird Business Consulting — WordPress


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Writing a Good testimonial


March 9, 2015

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How To Write a Good Testimonial

Testimonials are important statements that should not be missing from any website or LinkedIn profile! Careful, though – if you fake testimonials or buy them you will eventually get caught and will lose all trust of your prospective customers. To prevent any suspicion I always link to the original source of the recommendation – usually […]


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Words Have Power


February 23, 2015

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Some Words Have More Power Than Others

Words are part of us – words have the power to heal or to hurt. Words can build us up or destroy us, they can entertain and inform. Mostly we take words for granted. It’s only after if we get into a situation where we are “at a loss of words” that we notice how much […]


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It's a trap


February 20, 2015

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4 Things to Consider Before Choosing a Free Website

I know, especially when you are starting your business or aren’t making a lot of money, paying for a website seems like something you would rather avoid. But a website is an important part of your business though. Too important to ignore in fact. Especially if you want to be seen as a serious professional and […]


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yoda teach


February 16, 2015

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5 Apps to Help You Teach Online

Interactive learning is the new buzzword for learning via the use of digital technology. The aim is to make communication easier between students, and between students and teachers. The types of interactive technology that are used in interactive learning are email, webinars, whiteboards, discussion boards, social media, wikis and more. Instructors facilitate learning using these […]


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Facebook Groups cover


February 11, 2015

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How To Set Up A Facebook Group

In the last post Facebook Group Strategies we looked into the opportunities and strategies around Facebook Groups. From your reactions I know that this post was well received. I won’t leave you hanging – the following is a guide to help you set up a Facebook Group. In the beginning, Facebook had posts. Then it added pages for […]


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Facebook Groups Cover


February 9, 2015

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Start Your Facebook Group With a Solid Strategy

While Facebook organic reach is dying, Facebook is still the place where most internet users hang out, share and discuss products, services and preferences. I decided not to waste your time with rants about Facebook’s decisions. I think it is more helpful to think about ways to adjust to the changing environment and reclaim Facebook […]


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Search and share


February 7, 2015

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Share and Search With Listly

20minute.academy is my way of sharing interesting, educational audio and video content in 20 minutes or less. Listly is a great tool that has a lot of uses. You see it on my blog often because I use it mostly to create resource lists that allow you to add items and to rate the items […]


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February 6, 2015

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How Not To Get Hacked


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February 4, 2015

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click here to get BlueBird chirps delivered


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Thief-cartoon


February 4, 2015

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What To Do If Someone Steals Your Content?

Imitation is the sincerest form of flattery. ~Charles Caleb Colton Imitation maybe, but stealing content is no flattery – it’s plagiarism. In our new sharing society the boundaries between sharing and stealing sometimes seem blurry. I will write about the difference between sharing and stealing content in one of my next posts. This one deals […]


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duckies


February 2, 2015

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Is Cross Selling Creepy or Smart?

I’ve had a busy weekend adding a proper online store to my website. With every product I add one question arises: “Should I cross-sell or up-sell any other of my products or is that too pushy?” Cross-selling consists of offering related products and services to your existing customers based on current or former purchasing history. Cross-selling […]


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January 30, 2015

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How To Conduct Your Own Case Study

Case studies can be wonderful teaching tools. They also help improve any content marketing strategy, and position you and your business ahead of your competition. Well-written case studies can improve your authority, credibility and bottom line. In fact, many companies see a surge in sales when they conduct their own case studies and let their […]


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Remove tag from facebook


January 30, 2015

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How To Remove Tags on Facebook

In Facebook (and Instagram and Twitter) you can “tag” someone in a picture so they get notified. These pictures go into the “Pictures of you” stream on Facebook and depending on the users’ privacy settings, everybody can see them. Tagging others in pictures is a great way of sharing pictures with your friends. I really like it […]


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You've got mail mailbox email marketing


January 28, 2015

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10 Ways to Get Maximum Results From Email

Some people think that email marketing is passé, but nothing could be further from the truth. Email marketing is still more effective than any other type of Internet marketing. The money is still in the list. But, are you doing everything you can to get the most from your email marketing efforts? How can you […]


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