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CASL Canada's anti-spam law will affect LinkedIn

Don’t Get Caught - Canada Anti-Spam Legislation and LinkedIn

This post was first published on May 11 2014 and I updated it today, January 20 2015 On July 1, 2014 Canada’s Anti - Spam Legislation (CASL) went into effect and brought clarity about the definition of SPAM to Canadians . The considerable fines give it some teeth while some of the interpretations will probably keep a number […]

Using The Constant Contact Autoresponder

Disclaimer: I am an Authorized Local Expert of Constant Contact. The content below should apply to all professional email marketing tools. Marketing automation does have a pretty bad reputation and not without reason. However, using the right tools like an autoresponder series or scheduling Social Media updates can actually improve the customer experience, lead to more […]

The Constant Contact Toolkit -

I hope you all had a great summer! This is the first fall session of the As of today these sessions will take place once a week - every wednesday at 9am Pacific. In today’s session I introduce the new Constant Contact Toolkit- as a pilot for the upcoming webinar series. With Toolkit Constant Contact […]

Creating a CASL Compliant Email Signature -

In between all the webinars and seminars I teach about CASL I focus on email marketing with Constant Contact. My recent posts focus on Social Media tools and CASL Don’t Get Caught – Canada Anti-Spam Legislation and LinkedIn Using Facebook Profiles For Business Means Breaking The Law But even our regular emails fall under the […]

Facebook CASL image

Using Facebook Profiles For Business Means Breaking The Law

Let me make sure we are talking about the correct face of Facebook (many are confused about this): Your Profile is where you connect with your personal friends. To see each other’s updates you have to mutually opt in by accepting a “Friend request”. This is very different from using a Facebook Page that is […]

CASL has teeth

Canada’s New Anti-Spam Legislation Has Some Teeth

This post was first published in Andrew Gregson’s Column “Common Sense Business Solutions” on Castanet On July 1st The Canadian Anti-Spam Legislation CASL will come into effect. The law has far reaching effects for all businesses and carries some serious fines. I have asked Frithjof Petscheleit from BlueBird Business Consulting to give us an overview […]

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