In between all the webinars and seminars I teach about CASL I focus on email marketing with Constant Contact.

My recent posts focus on Social Media tools and CASL

Don’t Get Caught – Canada Anti-Spam Legislation and LinkedIn

Using Facebook Profiles For Business Means Breaking The Law

But even our regular emails fall under the new Canada Anti-Spam Legislation.
CASL demands that all commercial messages (CEM) contain the following information:

  1. Name of the sender
  2. Physical address of the sender
  3. Electronic address of the sender
  4. An easy and working way to unsubscribe from future messages

All of this can be done with an email signature. I use Outlook 2010 but most other email systems will let you use the same.

Here is the link to the free tool I use:

Here are the slides – feel free to share


Social media training kelownaI hope you enjoyed this replay! If you have burning questions you would like to have answered, please contact me or leave a comment below this post!

Published by Frithjof

Digital media strategist, coach, community manager and CEO of BlueBird Business Consulting. Blogger, podcaster, content creator and teacher with a passion. Favourite quote: “To succeed in the business of the future we have to become the very people we are trying to reach” ~ Brian Solis

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