In between all the webinars and seminars I teach about CASL I focus on email marketing with Constant Contact.
My recent posts focus on Social Media tools and CASL
But even our regular emails fall under the new Canada Anti-Spam Legislation.
CASL demands that all commercial messages (CEM) contain the following information:
- Name of the sender
- Physical address of the sender
- Electronic address of the sender
- An easy and working way to unsubscribe from future messages
All of this can be done with an email signature. I use Outlook 2010 but most other email systems will let you use the same.
Here is the link to the free tool I use: http://htmlsig.com/
Here are the slides – feel free to share
I hope you enjoyed this replay! If you have burning questions you would like to have answered, please contact me or leave a comment below this post!