Chances are your customers have email 🙂 !
The average office worker receives 121 emails every day. I know, that number seems low to me too. Often the email load seems overwhelming.
Getting too many emails is a real problem. Over the last couple of years, we have seen a lot of ways and tools appear that try to help us manage this flood of emails better. Spam filters are becoming more powerful and more ruthless all the time. Gmail and other tools have taken it upon themselves to sort your incoming mail in important and “promotional” emails.
There is a growing gap between email senders that want and need to get their emails seen, read and acted upon and email recipients that need to manage the daily workload emails create.
This episode of the BlueBird podcast is the most inspirational one I have recorded so far. What Martin said moved me so much that I am going to take his challenge. But more on that later.
I invite you to listen to this fascinating interview and let me know what you think either in the comments or by sending an email to [email protected]
The Magic of the Daily Email
Martin sends a daily email to his list. His emails are inspirational and helpful; they are never spammy or boring. The focus of his emails is to serve his readers. This is a challenge in itself because you have to earn your readers’ trust every day. If you betray this trust they unsubscribe.
Email is a powerful marketing tool. It allows you to build a rapport with your audience, keep your offerings in the front of their minds, and present them with special offers to help seal the deal. Here are ten tips that will help you get the best possible results from your email offers. #1: Make […]
In between all the webinars and seminars I teach about CASL I focus on email marketing with Constant Contact. My recent posts focus on Social Media tools and CASL Don’t Get Caught – Canada Anti-Spam Legislation and LinkedIn Using Facebook Profiles For Business Means Breaking The Law But even our regular emails fall under the […]