As a business owner and as a marketer, you need to be prepared!
Attend this session to learn what you need to do in order to comply with the requirements of this legislation while ensuring your marketing activities work effectively and generate results.
Canada’s new anti-spam law (CASL) will take effect on July 1, 2014. Meaning that businesses and associations will need to meet strict compliance requirements when sending commercial electronic messages to members, clients, and prospects - or potentially face severe financial penalties.
This timely session will provide an overview of CASL including:
- What CASL is and the permission guidelines it requires
- The advantages of permission marketing
- How to grow your contact list within the guidelines of CASL
- What you need to do to comply with the new legislation