I had the pleasure to speak to Marko Pavlovic of Anctu who told me of the new social media analytics tool he and his co-founder Alexander Abulelas released into beta recently.

 Leaf is a Chrome extension that places a little icon right into Twitter profiles. If you click on the leaf you get a surprising amount of interesting Twitter analytics about the user.

I am using Leaf for a couple of days now and find it very handy. Marko describes the Anctu approach like this:

Rather than building a separate platform for analytics the user has to go to in order to see analytics, Leaf brings the analytics to the user.

It all becomes clearer when Marko shows it to us in this demonstration:

At this stage Marko and Alexander are integrating Twitter and Tweetdeck but the next stage includes Facebook, LinkedIn, Hootsuite Feeds and others.

A new approach to Social Media analytics

Leaf’s main goal is to bring a new way of accessing social media analytics to us. While there are plans for pro features of the tool, Leaf will remain free at a user level.

I really enjoyed chatting with Marko and I quite like Leaf. In my opinion making analytics more accessible will make them more usable and less scary.

I will suggest the tool in my Social Media courses.

What do you think? Will you give Leaf a try?

Leaf screenshots



Image credit: Anctu

Published by Frithjof

Digital media strategist, coach, community manager and CEO of BlueBird Business Consulting. Blogger, podcaster, content creator and teacher with a passion. Favourite quote: “To succeed in the business of the future we have to become the very people we are trying to reach” ~ Brian Solis

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