Frithjof Petscheleit helps you connect with your customers online

Strategies for a Digital World

Main Areas of Expertise

Training & Coaching

Our coaching programs focus on practical, hands-on training specifically designed for your goals and staff.
Check out the BlueBird Academy for courses or book a 1:1 session with me!


Our proven strategy development process is designed to develop a practical and actionable digital media strategy that aligns with your business goals and lets you measure the success of your efforts.


For clients that would like to outsource their social media community management, we offer customized management solutions.
We focus on reaching the goals you set out in your social media strategy.

Latest Posts

From the BlueBird Blog

The End of The “Social Media For $99” Scam

Social Media for $99

As the doomsday posts from experts calling the newest Facebook algorithm changes the “end of Social Media” echo through our Social Media channels, I realized that this change might just bring a long-awaited and needed change to the marketing world:
The end of the “Social Media for $99/month” package.

Since I started offering outsourced Social Media management services I always have had to explain why I did not want to compete with low-cost providers or even those that offered Social Media services as a free add-on to their main service.

All Social Media networks are introducing algorithms that favour real person to person content over generic “drop and run” posts. Even before the recent announcement of Facebook’s change in direction (I wrote about this in my article Keep Calm And Facebook On!) pages that posted boring content that only talked about themselves and disregarded the needs and interests of their audience became ineffective. The reach of these posts can only be achieved by paying more and more to “boost.”

Keep Calm and Facebook On

Keep Calm and Facebook

In a post, Mark Zuckerberg on January 11th, Facebook announced some major changes in direction that have us social media professional buzzing. If there is one thing that has been consistent with Facebook over the last ten years, it’s the constant changes. For the CEO to make such an announcement himself is quite rare though.

I usually stay away from picking up stories that everyone else is covering and where people I admire already layed out their thoughts quite eloquently. But I have been asked about my opinion so many times that I decided to dedicate a Podcast episode and this blog post to the topic.

I invite you to listen or read and tell me what you think.

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Strategies for a Digital World

If you want to get your social media working for you let me save you some time and contact Frithjof. I do.

~Colin Parker

BlueBird Business Consulting


Helping individuals and business owners to reach existing and new customers is my passion. BlueBird Business Consulting focuses on finding the best solution for each individual client. Because one size never fits all!

To succeed in the business of the future we have to become the customers we are trying to reach.

Brian Solis

Frithjof Petscheleit

Founder and Strategist
Frithjof Petscheleit

Since 2010 Frithjof Petscheleit has expertly trained Social Media community managers, from individuals to owners of  small and medium-sized business to franchise owners.

Thanks for doing such a great job on our facebook page. We do appreciate your efforts and we often hear from others about our facebook, so we know people are engaged and watching.

Bruce Thurston General Manager Yorkton Co-op

You couldn't hire a better person to help you to harness social media tools to improve your sales results. Too often I run across consultants who think because they managed to open a Facebook account or have a few hundred followers on Twitter they are qualified to help a business generate sales with social media. Frithjof Petscheleit is not one of those people. He is a student of social media and his approach changes and adapts as the tools and the market changes. If you want to get your social media working for you or if you want to fix your WordPress website let me save you some time and contact Frithjof. I do.

Colin Parker CEO Lonestar Sales Performance

I hired Frithjof to help with numerous projects over the last two years and look forward to many more projects. Frithjof's open and friendly communication style paired with consistent attention to detail makes him the perfect consultant for our clients and ourselves.

In the beginning Frithjof stepped in to successfully complete several client projects. Every time he delivered the projects on time and on budget, often delivering much more than we had promised.
For our business improvement projects we rely on BlueBird Business Consulting to develop the digital marketing strategy, build the websites and social media tools and train the key players in the use of the tools.
Our clients are more than happy with Frithjof's ongoing support and rely on his expertise in Social Media management, Search Engine Optimization, email marketing, blogging and all web related areas.
I highly recommend Frithjof and the team at BlueBird Business Consulting and look forward to our continued success together.
Andrew Gregson Principal Intent Financials

It has been an absolute pleasure working with Frithjof over the last year. Frithjof has used the boardroom in our facility to conduct many informative sessions for individuals from many types of businesses.
He is always able to clearly convey his message and information to accommodate any learning level. Frithjof is professional and thorough, encourages participation and always makes everyone feel comfortable with the subject matter and how to implement it in their own organization. I highly recommend Frithjof and his services.

Tracey Cochrane CEO Points West Audio Visual

As our architectural firm (Architecturally Distinct Solutions Inc.) waded into the exciting world of social media, we realized we were unfamiliar with the processes and work required to best represent our company in these new forums.
We were equally unfamiliar with the ways to be present and available to those who might want to connect with our company through social media. Accordingly, we were thrilled to be introduced to Frithjof Petscheleit of tweet4ok in Kelowna as he was able to expertly help us navigate our way into the connected world of social media. Immediately after being introduced, Frithjof was able to establish a look and feel on our company facebook page that accurately reflected the ideas that we shared with him. Frithjof provided much needed support during our first few days in establishing our company page and we look forward to continuing to work with him as we develop our social media presence and discover ways to make business and personal connections in unexplored ways.

Matt Johnston Principal Architect Architecturally Distinct Solutions

I met Frithjof through Twitter. He lives and breathes Social Media. I've been impressed with his consistent enthusiasm for the space.

He's now a good friend and collaborator - As with many of the people I've met through Social Media.

I have a strong belief in his abilities and his work ethic. Great guy, but if you're reading this, you've possibly figured that out by now. Two thumbs up.

Nick Kellet Co-Founder
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