The End of The “Social Media For $99” Scam

As the doomsday posts from experts calling the newest Facebook algorithm changes the “end of Social Media” echo through our Social Media channels, I realized that this change might just bring a long-awaited and needed change to the marketing world:
The end of the “Social Media for $99/month” package.

Since I started offering outsourced Social Media management services I always have had to explain why I did not want to compete with low-cost providers or even those that offered Social Media services as a free add-on to their main service.

All Social Media networks are introducing algorithms that favour real person to person content over generic “drop and run” posts. Even before the recent announcement of Facebook’s change in direction (I wrote about this in my article Keep Calm And Facebook On!) pages that posted boring content that only talked about themselves and disregarded the needs and interests of their audience became ineffective. The reach of these posts can only be achieved by paying more and more to “boost.”

Keep Calm and Facebook On

In a post, Mark Zuckerberg on January 11th, Facebook announced some major changes in direction that have us social media professional buzzing. If there is one thing that has been consistent with Facebook over the last ten years, it’s the constant changes. For the CEO to make such an announcement himself is quite rare though.

I usually stay away from picking up stories that everyone else is covering and where people I admire already layed out their thoughts quite eloquently. But I have been asked about my opinion so many times that I decided to dedicate a Podcast episode and this blog post to the topic.

I invite you to listen or read and tell me what you think.

You Are in Charge of Your Facebook Experience

Let’s begin with taking charge of your Facebook feed.
We are so used to feeling helpless against Facebook’s constant changes that many of us have given up and just take everything we are given.
Ads are often a point of complaint. We seem to see too many ads, the wrong ads…. Some are creeped out by overt re-marketing ads.
On the flip side, Facebook ads give us business owners a great opportunity to reach future customers in a very targeted manner. Facebook ads are still one of the cheapest ways to deliver advertising online or offline.

The problem is, the amount we of advertising we accept as Facebook users have reached its maximum. This means that more ads are competing for space in our stream.

Interesting Thoughts About Facebook Messenger Bots From the Bot Boss

One of the biggest developments in the digital space in 2017 is the growth in the area of Facebook messenger bots. Since Facebook opened their Messenger platform for developers we have seen a lot of tools being developed to serve this growing market. However, this technology could open up a whole new level of spammy marketing. In this episode of the BlueBird Podcast I speak to a real expert on using bots for business.

I invite you to listen to the podcast and leave your questions in the comments.

One Amazing Contest is Not Worth Losing Your Facebook Page Over

In this episode BlueBird Podcast I talk to my colleague Dawn Swick-Renshaw. We are talking about one of my Facebook pet-peeves, “like and share contests” and why it is important to follow Facebook’s rules even if you don’t want to.
The reason we connected for this call was a post by Dawn warning people to stop using “like and share” as ways to qualify for winning a Facebook contest. Despite the fact that “everyone” is doing it, it is clearly against Facebook’s own Terms of Service (TOS)

Introducing Facebook Live and Instant Articles

We has so much fun with the first BlueBird Happy Hour Facebook Live session. If you missed, it you can watch it here or on my Facebook Page. I talked about two relatively new Facebook features and how to set them up. Disclaimer: These features are “rolling out” meaning that they might not be available […]

The Three Faces of Facebook

To those that use Facebook on a regular basis it might seem like a no-brainer but to others that are just starting to market their business online it is an important question: What is best for my business; a Facebook Profile, a Facebook Page or a Facebook Group? There are different answers to this question depending […]

How To Set Up A Facebook Group

In the last post Facebook Group Strategies we looked into the opportunities and strategies around Facebook Groups. From your reactions I know that this post was well received. I won’t leave you hanging – the following is a guide to help you set up a Facebook Group. [divider unique_id=”6b2577d06e88fe0eedadc7e2c499aa69″ type=”fw-line-solid” line_thickness=”1″ divider_size=”{‹²›size‹²›:‹²›space-sm‹²›,‹²›custom‹²›:{‹²›margin_top‹²›:‹²›‹²›,‹²›margin_bottom‹²›:‹²›‹²›}}” width=”{‹²›selected‹²›:‹²›100‹²›,‹²›custom‹²›:{‹²›custom_width‹²›:‹²›‹²›}}” alignment=”fw-divider-align-left” bg_color=”{‹²›id‹²›:‹²›color_4‹²›,‹²›color‹²›:‹²›‹²›}” special_divider=”{‹²›selected_value‹²›:‹²›none‹²›,‹²›text‹²›:{‹²›title_advanced_styling‹²›:{‹²›text‹²›:{‹²›google_font‹²›:true,‹²›subset‹²›:‹²›latin‹²›,‹²›variation‹²›:‹²›regular‹²›,‹²›family‹²›:‹²›Quattrocento Sans‹²›,‹²›style‹²›:false,‹²›weight‹²›:false,‹²›size‹²›:‹²›16.5‹²›,‹²›line-height‹²›:‹²›28‹²›,‹²›letter-spacing‹²›:‹²›0‹²›,‹²›color-palette‹²›:‹²›‹²›,‹²›is_saved‹²›:false}},‹²›title_text‹²›:‹²›‹²›,‹²›show_bg‹²›:‹²›no‹²›,‹²›position‹²›:‹²›‹²›},‹²›icon‹²›:{‹²›icon_class‹²›:‹²›‹²›,‹²›icon_size‹²›:‹²›12‹²›,‹²›color‹²›:{‹²›color‹²›:‹²›‹²›,‹²›id‹²›:‹²›fw-custom‹²›},‹²›show_bg‹²›:‹²›no‹²›,‹²›position‹²›:‹²›‹²›},‹²›custom‹²›:{‹²›upload_icon‹²›:‹²›‹²›,‹²›icon_size‹²›:‹²›12‹²›,‹²›show_bg‹²›:‹²›no‹²›,‹²›position‹²›:‹²›‹²›}}” link_id=”” […]

Start Your Facebook Group With a Solid Strategy

While Facebook organic reach is dying, Facebook is still the place where most internet users hang out, share and discuss products, services and preferences. I decided not to waste your time with rants about Facebook’s decisions. I think it is more helpful to think about ways to adjust to the changing environment and reclaim Facebook […]

How To Remove Tags on Facebook

In Facebook (and Instagram and Twitter) you can “tag” someone in a picture so they get notified. These pictures go into the “Pictures of you” stream on Facebook and depending on the users’ privacy settings, everybody can see them. Tagging others in pictures is a great way of sharing pictures with your friends. I really like it […]