Guest post by Cassie Phillips If you owned a jewelry store, you’d want to protect your merchandise. You wouldn’t install flimsy locks on your doors, leave your store open and unattended, or forget to install an alarm system. As a blogger, your information is your merchandise, and your blog is your store, so you need […]
Often, when you shop online you come across an “affiliate” offer.
What does that really mean? Is it bad?
When English is your second language and you are writing a blog with an international audience based in Canada, do you spell it “Organization” or “Organisation”? I checked several resources and discovered that “partly as a result of our historical links with Britain and our proximity to the United States, Canadian spelling has tended to […]
To those that use Facebook on a regular basis it might seem like a no-brainer but to others that are just starting to market their business online it is an important question: What is best for my business; a Facebook Profile, a Facebook Page or a Facebook Group? There are different answers to this question depending […]
Testimonials are important statements that should not be missing from any website or LinkedIn profile! Careful, though – if you fake testimonials or buy them you will eventually get caught and will lose all trust of your prospective customers. To prevent any suspicion I always link to the original source of the recommendation – usually […]
I know, especially when you are starting your business or aren’t making a lot of money, paying for a website seems like something you would rather avoid. But a website is an important part of your business though. Too important to ignore in fact. Especially if you want to be seen as a serious professional and […]
In Facebook (and Instagram and Twitter) you can “tag” someone in a picture so they get notified. These pictures go into the “Pictures of you” stream on Facebook and depending on the users’ privacy settings, everybody can see them. Tagging others in pictures is a great way of sharing pictures with your friends. I really like it […]
The term “Marketing Automation” is getting more and more popular. I see the rise of marketing automation continue this year and expect it to become one of the biggest trends in the sales and marketing world in 2015.
Automation can be a bad thing when used incorrectly but it can also be very helpful. As small business people and social media managers we can automate menial and repetitive tasks to save time to do more important things like communicate with our clients and prospects.
Using Social Media tools to win votes for a contest is a great way but what to do when you are new? Here are some suggestions
A while ago LinkedIn started to ask us to add skills to our profiles. At first I figured that this was to highlight keywords I want to be found by. While this is still one of the main functions you noticed that we can now endorse our contacts.
I called up my friend Colin Parker from Red Giraffe Strategic Sales and Marketing, get his expert opinion on this.