How To Write a Good Testimonial

Testimonials are important statements that should not be missing from any website or LinkedIn profile! Careful, though – if you fake testimonials or buy them you will eventually get caught and will lose all trust of your prospective customers. To prevent any suspicion I always link to the original source of the recommendation – usually […]

Don’t Get Caught – Canada Anti-Spam Legislation and LinkedIn

This post was first published on May 11 2014 and I updated it today, January 20 2015   On July 1, 2014 Canada’s Anti – Spam Legislation (CASL) went into effect and brought clarity about the definition of SPAM to Canadians . The considerable fines give it some teeth while some of the interpretations will probably keep a […]

LinkedIn Endorsements Are The New Mini-Recommendations

A while ago LinkedIn started to ask us to add skills to our profiles. At first I figured that this was to highlight keywords I want to be found by. While this is still one of the main functions you noticed that we can now endorse our contacts.

I called up my friend Colin Parker from Red Giraffe Strategic Sales and Marketing, get his expert opinion on this.