Keep Calm and Facebook On

In a post, Mark Zuckerberg on January 11th, Facebook announced some major changes in direction that have us social media professional buzzing. If there is one thing that has been consistent with Facebook over the last ten years, it’s the constant changes. For the CEO to make such an announcement himself is quite rare though.

I usually stay away from picking up stories that everyone else is covering and where people I admire already layed out their thoughts quite eloquently. But I have been asked about my opinion so many times that I decided to dedicate a Podcast episode and this blog post to the topic.

I invite you to listen or read and tell me what you think.

A Fantastic New Video Tool To Easily Promote Your Content [BlueBird Podcast]

My special Guest today is Michael Cheng, co-founder of Lumen5

Lumen5 is a brand new tool that creates short videos from any link. It uses artificial intelligence to analyze the text content and matches it up with images and video clips from royalty free sites to provide a draft slideshow video with text overlays that you can edit or publish directly.
In the interview, Michael and I talk about what prompted the 5 people behind the tool to create it, what it does and what the next features might be. We talk about the fact that Lumen5 is free right now and Michael is very convincing when he says that there will always be a free version.

At the end, we discuss the very interesting principle that customer support is an important part of product development. Michael Cheng strongly believes that customer support should not be outsourced and sees it as a core responsibility of the development team. In my experience with Lumen5 this has proven to be true in the speed and efficiency of the support I received.

I invite you to listen to the podcast and tell me what you think in the comments or by email: [email protected] .

How To Avoid Spreading Fake News Like A Pro

“Fake News” will certainly be a hot contender for “Word of The Year 2017”. But don’t worry, despite the fact that the term “Fake News” is a favourite expression of the 45th president of the United States this is not a post about politics.
With this article I want to:
– Point out why this topic is important for all content creators and Social Media users
– Show a few tell-tale signs of unreliable information
– Report what does Facebook do to fight fake news?
– Introduce sites that help to quickly check the truthfulness of a post we see
– Share what I learned from a professional journalist about how to make sure you get the full story

What is an Algorithm? BlueBird Dictionary

Algorithm is a word that is used widely – but what does it mean? Webster’s Dictionary defines it like this: Full Definition of algorithm :  a procedure for solving a mathematical problem (as of finding the greatest common divisor) in a finite number of steps that frequently involves repetition of an operation; broadly:  a step-by-step […]

Introducing Facebook Live and Instant Articles

We has so much fun with the first BlueBird Happy Hour Facebook Live session. If you missed, it you can watch it here or on my Facebook Page. I talked about two relatively new Facebook features and how to set them up. Disclaimer: These features are “rolling out” meaning that they might not be available […]

The Three Faces of Facebook

To those that use Facebook on a regular basis it might seem like a no-brainer but to others that are just starting to market their business online it is an important question: What is best for my business; a Facebook Profile, a Facebook Page or a Facebook Group? There are different answers to this question depending […]

How To Set Up A Facebook Group

In the last post Facebook Group Strategies we looked into the opportunities and strategies around Facebook Groups. From your reactions I know that this post was well received. I won’t leave you hanging – the following is a guide to help you set up a Facebook Group. [divider unique_id=”6b2577d06e88fe0eedadc7e2c499aa69″ type=”fw-line-solid” line_thickness=”1″ divider_size=”{‹²›size‹²›:‹²›space-sm‹²›,‹²›custom‹²›:{‹²›margin_top‹²›:‹²›‹²›,‹²›margin_bottom‹²›:‹²›‹²›}}” width=”{‹²›selected‹²›:‹²›100‹²›,‹²›custom‹²›:{‹²›custom_width‹²›:‹²›‹²›}}” alignment=”fw-divider-align-left” bg_color=”{‹²›id‹²›:‹²›color_4‹²›,‹²›color‹²›:‹²›‹²›}” special_divider=”{‹²›selected_value‹²›:‹²›none‹²›,‹²›text‹²›:{‹²›title_advanced_styling‹²›:{‹²›text‹²›:{‹²›google_font‹²›:true,‹²›subset‹²›:‹²›latin‹²›,‹²›variation‹²›:‹²›regular‹²›,‹²›family‹²›:‹²›Quattrocento Sans‹²›,‹²›style‹²›:false,‹²›weight‹²›:false,‹²›size‹²›:‹²›16.5‹²›,‹²›line-height‹²›:‹²›28‹²›,‹²›letter-spacing‹²›:‹²›0‹²›,‹²›color-palette‹²›:‹²›‹²›,‹²›is_saved‹²›:false}},‹²›title_text‹²›:‹²›‹²›,‹²›show_bg‹²›:‹²›no‹²›,‹²›position‹²›:‹²›‹²›},‹²›icon‹²›:{‹²›icon_class‹²›:‹²›‹²›,‹²›icon_size‹²›:‹²›12‹²›,‹²›color‹²›:{‹²›color‹²›:‹²›‹²›,‹²›id‹²›:‹²›fw-custom‹²›},‹²›show_bg‹²›:‹²›no‹²›,‹²›position‹²›:‹²›‹²›},‹²›custom‹²›:{‹²›upload_icon‹²›:‹²›‹²›,‹²›icon_size‹²›:‹²›12‹²›,‹²›show_bg‹²›:‹²›no‹²›,‹²›position‹²›:‹²›‹²›}}” link_id=”” […]

Start Your Facebook Group With a Solid Strategy

While Facebook organic reach is dying, Facebook is still the place where most internet users hang out, share and discuss products, services and preferences. I decided not to waste your time with rants about Facebook’s decisions. I think it is more helpful to think about ways to adjust to the changing environment and reclaim Facebook […]

How To Remove Tags on Facebook

In Facebook (and Instagram and Twitter) you can “tag” someone in a picture so they get notified. These pictures go into the “Pictures of you” stream on Facebook and depending on the users’ privacy settings, everybody can see them. Tagging others in pictures is a great way of sharing pictures with your friends. I really like it […]

Using Facebook Profiles For Business Means Breaking The Law

Let me make sure we are talking about the correct face of Facebook (many are confused about this): Your Profile is where you connect with your personal friends. To see each other’s updates you have to mutually opt in by accepting a “Friend request”.
This is very different from using a Facebook Page that is openly visible for anybody and we can subscribe to (commercial) updates by “liking” the page. As long as your Facebook Page clearly states the type of commercial updates the subscriber will receive, you are safe.