3 Steps to Remove Fake Likes From Facebook

In my recent post How Fake Facebook Likes Damage Your Brand I explained why fake Facebook likes are damaging to your reputation and actually cost you much more money than you think. As promised, I will now show you how to remove fake likes from your Facebook page.

A word of caution: Sometimes it is not easy to tell real fans from fake ones. My methods are good for my page, aimed at small business social media users in North America. Your audience might be different!
Chances are you caught a few fake #Facebook likes :-(Click To Tweet

Even if you never bought fake likes, chances are you catch a few. This happens because professional “Facebook likers” need to like other pages once in a while in order to cover their tracks and not be caught by Facebook.

If you have the time to vet your new likes once a month or so, I highly recommend doing that because weeding through hundreds or even thousands of accounts all at once can be very time consuming.

Step 1: Where to find who liked your page

There are two ways to find out who liked your Facebook page.

Every time you have new likes on your page you get notified in the right sidebar of your Page. If you click on the “See All” link  you get a list of your likes. For some reason Facebook starts with your friends and then lists everybody else.

If you have more than 500 likes your best bet is to do a Facebook Graph search. In the search box in the Facebook header type something like “People that liked @BlueBird Business Consulting”

The list begins with your friends and continues with all people that have liked your page. You can see the profile and cover images and any information your fans have made public.

The nice thing about using the Graph Search method (over 500 tab) is that you can filter the list with a large list of criteria.

Step 2: Find the fakes

As mentioned this is tricky and involves making decisions. I will leave it up to you to decide who you want to remove. These are common signs of a profile that might be a fake:

  1. According to Social Media Examiner the largest number of fake likes come from these countries: Chile, Indonesia, India, Bangladesh, Brazil and the Philippines.
  2. The number of pages is huge and the other personal information sounds fishy.

    When I find someone that I am suspicious of, I check further into their profile. In some cases I found something like this:
    It’s pretty obvious that this one is not an account of a real person especially considering that Judy likes 12,000 pages 🙂 . But sometimes it’s not as easy to decide. If I can’t decide if an account is fake I don’t remove it but I leave that up to your discretion.

Step 3: Block, report or remove fake likes

Facebook makes it easy to remove anybody from your page. According to Facebook you can either remove them or block them.

  • “remove” means that these accounts will not see your posts anymore and will not be counted as likes. However, they can like your page again
  • “banning” means that they can’t post to your page anymore but they can still share your content
  • “report” will send a complaint to Facebook and is designed to fight abusive users or spammers, and fake followers


You have freed your Facebook Page from fake followers! How many did you find? How long did it take you?

Please share your experience in the comments!
I found ___ fakes and removed themClick To Tweet
I am the the founder of BlueBird Business Consulting (formerly Tweet4Ok). My focus is on Social Media strategy and education. My blog covers topics ranging from how-to social media posts to more general topics of concern for a rapidly changing digital world. Favourite quote: “To succeed in the business of the future we have to become the very people we are trying to reach” ~ Brian Solis


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PracTutor1 5pts

I have inherited a facebook account ..that had more than 2000 likes...I suspect most of them fake. Because nobody responds...(I post twice day...7 days a week)..with nearly zero interaction... 

How to locate these 2000+ profiles and deal with them...

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