This Is What The Ideal Social Network For Business Looks Like

My initial answer to the question above was: “Hasn’t been invented yet” but of course Mhairi Petrovic from Out-Smarts didn’t let me get away with that and asked what my ideal Social Network would look like.

Before I get into the answer I need to make one point clear: I don’t see how any Social Media tool could be successful for business without appealing to the general public. Any successful tool needs to work in our private life so it can be successful for business.

Let’s cook up our own Social Media tool:

cook up a social media networkMy Ideal Social Network for business would combine the best features of all existing ones and then some:

Social Media Trends in 2014

I usually don’t like to write the same post everybody else is writing but today I want to make an exception and add my voice to the predictions for 2014 Social Media trends. The big Social Media platforms have tried the patience of us users and seem to lose their appeal to some. Are we […]

Stop (Social Media) Bullying NOW and Don’t Blame The Tools!

On Wednesday Amanda Todd from Coquitlam BC committed suicide after being bullied. (Read more about this story in the Huffington Post)

Amanda posted a video of her plight on Youtube 5 weeks ago – the best way available to her to cry out. Unfortunately help came too late for her.

Because the bullying against Amanda happened on-line, now many are quick to blame to blame the tools.

The Revolution of the Connected Consumer

While I get a lot of satisfaction out of teaching you how to use the tools I hope you understand that we are talking about more than just a new “nice to have” in your marketing toolbox.

The goal of this post is to motivate you to watch this 11minute video of a TEDx Persidio talk by Brian Solis. I know that my saying it is important to watch is not going to be enough, so I’ll transcribe a few key quotes below the video.

Social Media Is The Oxygen Of This Revolution #SyriaKelowna

As a Social Media consultant I often write about the How, What, Why and tips and tricks to make your experience more rewarding. As much as I love doing that Social Media is much more than that – it represents a fundamental shift in our lives – a shift that can be compared to the impact of the printing press or the industrial revolution.

With the help of many friends I co-organized an event yesterday that brought the struggle of the Syrian people into our small city of Kelowna, BC

Social Media Doesn’t Give Us a Voice, But Amplifies It

Social media is the revolutionary tool of the new millennium. Revolutionaries no longer wield swords or are on the attack like in previous eras. The Syrian revolutionary is in the form of a citizen journalist; one of the most noble, important and dangerous roles of the revolution. They are equipped with camera phones or maybe camcorders, and film tragedy on a daily basis.

Don’t Sanitize your Social Media Presence

Don’t get me wrong – I do schedule updates and I am guilty of using Twitter as a RSS feed too often. We all get pulled into self promotion sometimes. I’m also glad I still have my private Twitter account @frith64 where I chat about my hobbies and my political opinions.

But! Remember that it’s people that make purchasing decisions, not search engines and not analytics. After all the glitter is gone, consumers as well as B2B (business to business) decision makers are human beings – Social Media works when we manage to establish a direct or indirect personal connection.

#SMPanel Recording of the Panel Event on December 16th 2011

On December 16th 2011 I invited 5 Social Media users to talk about the impact of Social Media on Democracy – The video clips below are a documentation of this very interesting evening and I invite you to browse them or watch them in sequence. The idea for the event was in context with the recent municipal election but also with a CBC Media Panel