Social Media Adoption, Challenges for Organizations

When English is your second language and you are writing a blog with an international audience based in Canada, do you spell it “Organization” or “Organisation”? I checked several resources and discovered that “partly as a result of our historical links with Britain and our proximity to the United States, Canadian spelling has tended to […]

Start Your Facebook Group With a Solid Strategy

While Facebook organic reach is dying, Facebook is still the place where most internet users hang out, share and discuss products, services and preferences. I decided not to waste your time with rants about Facebook’s decisions. I think it is more helpful to think about ways to adjust to the changing environment and reclaim Facebook […]

Ever Wondered What a “Tweetup” Is? They Are Fun And Helpful!

Social Media is real life and only really works when people connect with people.

Twitter is a great way to discover people and even for intense discussions but just like in the other real life we want to take the relationship further. 140 character snipits become rather cumbersome sometimes. At some point in the networking – (or sales) process I like to suggest a conversation on Skype or the phone. If time and geography allows a personal meeting often follows.

The Ultimate Pinterest Post

It seems like every Social Media blogger has to publish a post about Pinterest these days. There is a lot of very good material out there and it seems to be redundant for me to add my twist on this exciting new Social Networking tool. So I decided to go a different route and enlist the services of the exciting new list and curation service List.ly

What Makes Social Media Social?

On February 25th 2012 over 100 Kelowna residents came out and walked in support of the 30K Club – a local charity that gives people a hand-up in (re-) entering a productive sustainable life. Over the years the 30K Club has helped many to find a roof over their head and find a job to […]

Why Twitter is the Best Social Media Platform

It may very well be that I started this whole blog series to be able to tell you about Twitter….. The series is designed to tell you a little bit about each of the most important Social Media tools. I’m introducing the platforms and talking about their best use. I hope my posts help you […]

16 good reasons to use Facebook

Everybody is talking about it, but let’s take it apart a little and look at what is behind the shiny “face” (bad pun intended 😉 ) If you read my previous post “What is Social Media” you know that this series is designed to see how Social Media platforms incorporate these three indicators:

Offer an easy option to comment and leave feed-back
Make content available and sharable
Provide an opportunity for (open) dialogue

Is Social Media a News Network?

It is easy to see that what we call Social Media today is well on the way to become a major factor in our lives. This change parallels our desire for taking charge of our lives. Social Media platforms like Twitter, Facebook and YouTube make all users equal. I (theoretically) have the same option to create a Media Outlet as the professional publisher.