How often to post to your blog?

People often ask for advice on how often they should post to their Social Media tools. Unfortunately there isn’t really a good answer because you have to consider so many factors: Audience, topic, platform, style, purpose and so many more.

However, there are some guidelines I think fit most businesses and organizations:

  • If you still write email newsletters > once a month
  • Blogs > once a week (please see the short video below)
  • Facebook > About once a day
  • Twitter > whenever you have something valuable to contribute!

I’m not a Guru and the above suggestions are just that! Fact is: If you appear too little you lose followers because you have to earn our trust all over again. If you over-share (like I sometimes do) you may lose followers that are overwhelmed or “just not so much into you”.

A lot depends on your topic! In my interview with Cathryn Wellner I asked exactly that question – find out what she had to say:


What do you think? How much is too much?

Published by Frithjof

Digital media strategist, coach, community manager and CEO of BlueBird Business Consulting. Blogger, podcaster, content creator and teacher with a passion. Favourite quote: “To succeed in the business of the future we have to become the very people we are trying to reach” ~ Brian Solis

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