Last week I told you about this Survey Kyle Parrotta conducted for a research paper he is working on.

He shared his results with me and we discovered an interesting trend. It’s not really surprising that more and more retail customers use Social Media tools like Facebook, Twitter and LinkedIn. What surprises me is the fact that more people expect product information on Social Media than contests.

Are you giving your Customers enough information?

Infographic about the use of Social Media in Retail

Published by Frithjof

Digital media strategist, coach, community manager and CEO of BlueBird Business Consulting. Blogger, podcaster, content creator and teacher with a passion. Favourite quote: “To succeed in the business of the future we have to become the very people we are trying to reach” ~ Brian Solis

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  1. It’s not surprising that promotions (free samples, coupons, etc) are a prime driving force to what people are expecting. I am also not surprised that Facebook is the number one social media source, either. It’s good to have that confirmed though.

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