The following is a guest post by Maria Lynette [hr]

Today, we have an interesting topic in the form of creating a social media campaign. Before we head off to kick start the campaign, educating with the importance of social media campaign is recommended. This simple illustration would help you understand why social media campaigns are invincible for online promotions. Today, we have million of businesses surviving online competing against each other; but, do you think all emerge as winners or become top brands within a stipulated time? Not all but a few! Every company is not a Ford, Coca-Cola, or Fiat to achieve this rare feat! However, what makes these brands emerge as winners amidst millions? What method they adopt to while promoting their strategies? I know these are the two big questions that most people end up with in circumstances like this. The answer for the above question is simple. All the above-said companies have got the knack of implementing powerful social media campaigns that are effective and purposeful for the growth of their business!

How Coca-Cola’s “Coke Zero” and Fiat’s “Super Bowl ad” helped garnering social media reputation?

coke zero social media campaign image
photo credit: kevin dooley via photopin cc

Well, we mentioned about the tremendous growth of popular brands like Coca-Cola and Fiat that implemented successful marketing campaign in social media sites. But how many of you know how long they planned for coming up with such impressive marketing campaigns? Reports and stats declare that it took more than 6 months for Coca-Cola to come up with a brilliant marketing strategy that turned out to be a huge success. On the other hand, it took just less than 5 weeks for Fiat to come up with a winning marketing strategy that impressed millions of people in a short period of time. What do you infer from the above-discussed success formulas of both companies? Social campaigns aren’t limited to any particular protocols or time frame but it varies from one company to other depending on the requirements and expectations of the company involved in the campaign.

What these brands did while strategizing their plans?

They didn’t do anything different as most of us expect! They had a great grasp over what their business all about and what is needed to come up with winning online campaign. In fact, they tried different marketing strategies with the help their marketing teams, which came up with more than 100 strategies, and picked the best fit suiting their business needs. Of course, it takes long-time or short-time planning depending upon their needs and these top brands has exactly shown us this effectively.

Sticking to your goals:

Most of the top brands stuck to their business goals which enabled them to come out with campaigns that were unique and beneficial. Targeting the business goals is one thing most successful business like Fiat, Ford, etc. do for making their social media campaign highly rewarding. In fact, these companies take their time to analyze the client movements, their likes, expectations to provide them with the exact measures. Without satisfying audience expectations, chances of launching a winning shopping media campaign are very slim.

stay focused image
photo credit: eschipul via photopin cc

Staying focused:

Here, I didn’t mean staying focused on customer movements but how to organize and launch your social media campaign. Successful social media campaigns are those that are directly addressing the audience needs or pain, or complaints, etc. Direct the visitors with some powerful content rather alluring them with something for creating back links. Come up with top-notch content addressing the clients’ issues directly to make your campaign successful as did the successful top brands.

Staying patient:

Well, most of us have the tendency to turn down the campaign if it didn’t take off the way expected. But, when top brands just carry on with the campaigns and wait patiently until the strategy works for them. But, they measure the progress of the marketing strategy and response they get on. For instance, if the process just gets off to a flier they will maximize it with doubling the ads. Looks interesting, right? So, stay patient until the campaign you have launched kicks off in a grand fashion.

Picking suitable social platform for campaign:

If you could see that popular brands are doing to promote their business needs, you could end up with one thing! They don’t just pour money on launching online campaigns on all the social media platforms. They know what exactly suits them and moves on with that. For instance, Facebook is a powerful medium for sharing opinions and Twitter could be great for sharing breaking news. Working out campaigns on the wrong platforms could minimize the profit and sales. So, stick to a best social platform that works great for your business.

trust image
photo credit: kevin dooley via photopin cc

Building trust with customers:

One thing most successful companies never forget to do after launching social campaigns is they never fail to listen to customer complaints. Most top brands often offer solutions to the customers via the social media sites which in turn promote the business to a great extent. Not only they achieve profit but also help customers develop trust on their companies. By building reputation and trust, any company can expand customer base and end up with outstanding profits.

All the strategies that I have discussed in this article are tested and tried methods of most successful brands that have garnered wide reception and reputation from numerous clients via social media campaigns. I hope most of you would have developed some ideas and tricks from this article for launching your social media campaigns.

So, don’t wait any longer and just kick start your online campaign today!

 

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2 Comments

  1. I think building trust is the most difficult and time consuming of all the activities of Marketing and this is especially true if you are marketing online. Social media has worked well for established brands but small businesses have been left behind. Any way soon I think it will be impossible for small businesses to ignore social media.

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