No doubt Instagram is the current darling of the visual social networks. The smartphone photography app makes us all into more or less accomplished artists :-). You can see trends emerging and fading away like #nofilter or #blackandwhite photos. Numerous apps add to the available image filters built into Instagram that let you add text or funky galleries.
Contrary to other visual networks like Pinterest the focus is on creating, not necessarily curating and collecting. Instagram has changed the social media tool landscape dramatically. I don’t think image filters in mainstream camera apps or as a main element of the photo section in the Twitter app would have happened without Instagram
All kinds of uses have emerged. A substantial number of food related pictures are posted on Instagram these days. Possibly shared from there to Facebook and Twitter. One of my clients is making good use of this trend by adding an Instagram widget to their restaurant page.
Artists like my friend Carrie are using Instagram to build relationships and networks that ultimately lead to sales.
I use instagram to create more interesting images for other social networks and to humanize my brand. Instagramming the #librabrychicks in our local library has nothing to do with the services I offer but it shows me and my company being part of the community.
In order to use Instagram successfully we have to build it into our social media strategy. In order to be seen we have to have half an eye on follower numbers as well. However, as always – a smaller, engaged community that you interact with is a lot more effective than thousands of followers you buy or otherwise lure in with short term offers.
My Instagram account is http://instagram.com/bluebirdfrith and I invite you to come and visit.
Do you Instagram? Please share your account in the comments! (One link is allowed)
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