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october, 2014

421 Cawston Ave, Kelowna, BC V1Y 6Z1
21oct8:30 am- 5:00 pmSmall Business Sales Summit Kelowna8:30 am - 5:00 pm Rotary Centre of the Arts, Mary Irwin Theatre

Event Details

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Event Details

6 Speakers for a packed all day event:

  • Dan Zalesky http://www.danzaleski.com/
  • Colin Parker http://www.lonestarsalesperformance.com/
  • Alexandra Krieger https://www.makbiz.ca/
  • Guy Steeves http://constantcontact.com
  • Crystal Flaman http://inspiringsuccess.ca/
  • Frithjof Petscheleit http://businessbluebird.ca

Time

(Tuesday) 8:30 am - 5:00 pm

Location

Rotary Centre of the Arts, Mary Irwin Theatre

421 Cawston Ave, Kelowna, BC V1Y 6Z1

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september

17sep9:00 am- 9:20 amYour Marketing Toolkit - 20minute.academyDiscover new marketing opportunities9:00 am - 9:20 am Webinar20minute.academy:20minute.academy

Event Details

Go beyond boring email newsletters with the new "Toolkit" by Constant Contact This webinar is also the kick off for a 5 part series introducing all the Toolkit elements.The ideal length [...]

Event Details

Go beyond boring email newsletters with the new “Toolkit” by Constant Contact
This webinar is also the kick off for a 5 part series introducing all the Toolkit elements.

The ideal length of a seminar is 18 minutes. After that our minds start drifting off and we lose focus.
Because of this we created the 20minute.academy – a weekly webinar series that focusses on just one contained topic around Social Media and content marketing.

Time

(Wednesday) 9:00 am - 9:20 am

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Organizer

Bluebird Business Consulting

Free Event please

Register
18sep9:00 am- 10:00 amWebinar - Blogging for BusinessEverything you need to know before starting a blog9:00 am - 10:00 am Webinar

Event Details

Blogging for BusinessPresented by Frithjof Petscheleit, BlueBird Business Consulting Blogging has many advantages for business owners, organizations and individuals. Fresh, relevant [...]

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Event Details

Blogging for Business

Presented by Frithjof Petscheleit, BlueBird Business Consulting

Blogging has many advantages for business owners, organizations and individuals. Fresh, relevant content on your website is the best long-term way to ensure your website is found online.
Some topics of this overview include:

  • What Software is best
  • Why your website needs to be part of your blog
  • What to blog about
  • Writing interesting content
  • Links and images

Time

(Thursday) 9:00 am - 10:00 am

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Organizer

BlueBird Business Consulting Kelowna

http://businessbluebird.com

Free Event please

Register
25sep9:00 am- 10:00 amNewsletters and Announcements - the Constant Contact ToolkitThe Power of Email Marketing: Featuring Social Media Engagement9:00 am - 10:00 am

Event Details

The Power of Email Marketing: Featuring Social Media Engagement This presentation will provide a deeper look into the importance and effectiveness of why email marketing [...]

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Event Details

The Power of Email Marketing: Featuring Social Media Engagement

This presentation will provide a deeper look into the importance and effectiveness of why email marketing with social media engagement can drives action. At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. Newsletters and Announcements have become a core component of those campaign choices. Email is more important than ever – to the communication efforts of businesses and nonprofits everywhere; and to the customer, donor, client or supporter of those organizations. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to make their email newsletters more effective. Attendees of this presentation will learn:

  • Campaigns in general: what is a campaign, types of newsletters
  • What to write about in your newsletter or announcement and how to consider using images
  • Subject line best practices, and when to send your newsletter
  • The importance of understanding how connected email and social media are…they have to be done together.
  • What types of additional tools might be useful Join us and learn some great new strategies to help your email and social media efforts be more effective components of one of the core campaign types, newsletters and announcements.

Time

(Thursday) 9:00 am - 10:00 am

Learn More

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Organizer

Bluebird Business Consulting

Free Event please

Register

october

2oct9:00 am- 10:00 amSurveys and Feedback - the Constant Contact ToolkitOnline Surveys that Work to Grow Your Business9:00 am - 10:00 am

Event Details

Online Surveys that Work to Grow Your Business This presentation will provide a deeper look into the importance and effectiveness of gathering feedback and

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Event Details

Online Surveys that Work to Grow Your Business

This presentation will provide a deeper look into the importance and effectiveness of gathering feedback and surveys. At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that is often overlooked revolves around getting feedback from your customers or supporters through the use of Surveys, Polls or Reviews. This session will reveal some simple but effective best practices and considerations for the small business or nonprofit seeking to build a survey that allows them to gather the valuable insights from their audiences that will allow them to move their organization forward.

Attendees of this presentation will learn:

  • The importance of listening and how to set your survey’s objective.
  • Develop good questions and understand how long is long enough.
  • Three different considerations for when to survey and how to think about which parts of your audience to survey.
  • What to do with the results once you have them.

Join us and learn some great new strategies to help develop your next survey and get the feedback and insights you need from your customers, donors, clients or supporters.

Time

(Thursday) 9:00 am - 10:00 am

Learn More

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Organizer

Bluebird Business Consulting

Free Event please

Register
9oct9:00 am- 10:00 amEvent Promotion & Registration - the Constant Contact ToolkitIncrease & reward loyalty while driving new customers to your door. 9:00 am - 10:00 am

Event Details

Increase & reward loyalty while driving new customers to your door.

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Event Details

Increase & reward loyalty while driving new customers to your door.

This presentation will provide a deeper look into the place that events hold as a marketing tool, provide some best practices around promoting the event and go in-depth into best practices for online registration for events. At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you.

Attendees of this presentation will learn:

  • Types of events (more than just fundraisers), goals for events, a quick note on charging or not and events as part of the Engagement Marketing cycle
  • Promoting the event (with a sample promotional schedule and activities)
  • Making the most of an online registration tool, with best practices focused on what information to ask for on registration form, social proof, payment/donation options, etc.
  • Post-event actions, including review of stats and social activity and sending out a survey

Please note: this session will not be addressing best practices around event planning topics like venue selection, planning event entertainment or dining options, running fundraising activities like live or silent auctions, etc. It is focused on helping the audience promote their event and streamline the online registration process.

Join us and learn some great new strategies to help you promote your next event and set up an online registration process that helps your event succeed.

Time

(Thursday) 9:00 am - 10:00 am

Learn More

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Organizer

Bluebird Business Consulting

Free Event please

Register
16oct9:00 am- 10:00 amOffers and Promotions - the Constant Contact ToolkitIncrease & reward loyalty while driving new customers to your door.9:00 am - 10:00 am

Event Details

Increase & reward loyalty while driving new customers to your door.This presentation will provide a [...]

more

Event Details

Increase & reward loyalty while driving new customers to your door.

This presentation will provide a deeper look into the importance and effectiveness of offers and promotions as tools for either increasing/rewarding loyalty or for driving word of mouth and new customers/supporters/clients.
At the heart of small business marketing are the campaigns that drive action – collections of marketingactivities that help a small business or organization to achieve its goals and objectives. One importantcampaign type that many small businesses or organizations have likely run, but would like to learn more about,revolves around Offers and Promotions. These could be a simple coupon or a Facebook campaign. You may
be considering joining forces with a deal provider and you’re wondering what you should be looking for in a
deal or offer that matches your needs. This session will help you learn what you need to know aboutsuccessful deals, and how you might use them for your marketing efforts.

Attendees of this presentation will learn:

  • Goals and objectives of offers, the three things small businesses should look for in a deal, and the myth of quantity vs. quality
  • The different types of deal you might run (includes: Facebook promotion, local deals and Trackable coupons)
  • 5 steps to a great offer (set the goal, select the type of offer, creation and control, distribution/promotion,results/follow-up)

Start building your own offer and understand the 5 Don’ts of Deals Join us and learn some great new strategies to help develop your next offer or promotion.

Time

(Thursday) 9:00 am - 10:00 am

Learn More

Calendar GoogleCal

Organizer

Bluebird Business Consulting

Free Event please

Register
421 Cawston Ave, Kelowna, BC V1Y 6Z1
21oct8:30 am- 5:00 pmSmall Business Sales Summit Kelowna8:30 am - 5:00 pm Rotary Centre of the Arts, Mary Irwin Theatre

Event Details

more

Event Details

6 Speakers for a packed all day event:

  • Dan Zalesky http://www.danzaleski.com/
  • Colin Parker http://www.lonestarsalesperformance.com/
  • Alexandra Krieger https://www.makbiz.ca/
  • Guy Steeves http://constantcontact.com
  • Crystal Flaman http://inspiringsuccess.ca/
  • Frithjof Petscheleit http://businessbluebird.ca

Time

(Tuesday) 8:30 am - 5:00 pm

Location

Rotary Centre of the Arts, Mary Irwin Theatre

421 Cawston Ave, Kelowna, BC V1Y 6Z1

Calendar GoogleCal

23oct9:00 am- 10:00 amAuto Responders - the Constant Contact ToolkitConstant Contact introduces expanded marketing automation9:00 am - 10:00 am

Event Details

Event Details

Constant Contact introduces expanded marketing automation

Details TBA

Time

(Thursday) 9:00 am - 10:00 am

Learn More

Calendar GoogleCal

Organizer

Bluebird Business Consulting

Free Event please

Register
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