The Psycometrics Centre at Cambridge University has found that you can predict your personality traits quite accurately by analyzing the pages you liked on Facebook.
This sounds like the same kind of “profiling” we experience from the way Google, Facebook and other places show you the ads that will likely be appealing to you. A lot of people have reacted negatively to this news – I take it more as a side-effect and sign that the revolution of the digital age affects all areas of our lives.
The researchers have found that events in your life leave traces in your opinions and the topics you are drawn to. So in turn the pages you like, the causes that are important to you, and I suppose the friends you have tell a story.
Let’s put this to the test:
Today I found a website called You Are What You Like.com (kudos to whoever registered that url!). You simply authorize the tool to snoop around in your profile and within seconds you get the results. Here are mine:
As far as I can say, this is pretty accurate – my partner may or may not agree! Although I should note the tool only took into account 10% of the pages I liked.
[box type=”note”]What Do you think? Creepy or cool?
Let me know[/box]