A Fantastic New Video Tool To Easily Promote Your Content [BlueBird Podcast]

My special Guest today is Michael Cheng, co-founder of Lumen5

Lumen5 is a brand new tool that creates short videos from any link. It uses artificial intelligence to analyze the text content and matches it up with images and video clips from royalty free sites to provide a draft slideshow video with text overlays that you can edit or publish directly.
In the interview, Michael and I talk about what prompted the 5 people behind the tool to create it, what it does and what the next features might be. We talk about the fact that Lumen5 is free right now and Michael is very convincing when he says that there will always be a free version.

At the end, we discuss the very interesting principle that customer support is an important part of product development. Michael Cheng strongly believes that customer support should not be outsourced and sees it as a core responsibility of the development team. In my experience with Lumen5 this has proven to be true in the speed and efficiency of the support I received.

I invite you to listen to the podcast and tell me what you think in the comments or by email: [email protected] .

How To Reach Young Readers With Awesome Messaging – Guest Post By Cathryn Wellner

My friend Cathryn Wellner has a wonderful blog called This Gives Me Hope where she is well on her way to post 1001 stories that give us hope. Today she posted a story that touched me on many different levels. The way the Melbourne Transit authority gets their message across is a great example how we can touch our audiences so much better if we create engaging and unique content.

How Mobiflock Can Help Protect Our Children From Cyber Bullying

Mobiflock offers security and parent control systems for mobile devices.
Our “Digital Natives” grow up with mobile devices like smartphones and tablets and that is a good thing when done right! The challenge is to protect our children from predators like in Amanda Todd’s case or from bullies.

The Revolution of the Connected Consumer

While I get a lot of satisfaction out of teaching you how to use the tools I hope you understand that we are talking about more than just a new “nice to have” in your marketing toolbox.

The goal of this post is to motivate you to watch this 11minute video of a TEDx Persidio talk by Brian Solis. I know that my saying it is important to watch is not going to be enough, so I’ll transcribe a few key quotes below the video.

Beyond Marketing: @ExploreEnderby – The Twitter Project in The North Okanagan

I’m always looking for good, innovative ways to use Social Media tools and today I would like to introduce you to an awesome project using Twitter. We found this great Project in the little town of Enderby BC – population of 2900. We traveled to Enderby to talk to some of the people involved so I could tell you the story of this unusual Social Media project.

Beware of Traps on Facebook

They seem to come in waves – but a lot of them return over and over again: Facebook scams. The other day I asked on my Facebook Page:

What do you do if you see one of your Facebook friends post a scam on their wall?

Most of you responded that you would tell your friend, either on their wall or in a private message, that they fell into a trap.

#SMPanel Recording of the Panel Event on December 16th 2011

On December 16th 2011 I invited 5 Social Media users to talk about the impact of Social Media on Democracy – The video clips below are a documentation of this very interesting evening and I invite you to browse them or watch them in sequence. The idea for the event was in context with the recent municipal election but also with a CBC Media Panel