Using Facebook Profiles For Business Means Breaking The Law

Let me make sure we are talking about the correct face of Facebook (many are confused about this): Your Profile is where you connect with your personal friends. To see each other’s updates you have to mutually opt in by accepting a “Friend request”.
This is very different from using a Facebook Page that is openly visible for anybody and we can subscribe to (commercial) updates by “liking” the page. As long as your Facebook Page clearly states the type of commercial updates the subscriber will receive, you are safe.

This Is What The Ideal Social Network For Business Looks Like

My initial answer to the question above was: “Hasn’t been invented yet” but of course Mhairi Petrovic from Out-Smarts didn’t let me get away with that and asked what my ideal Social Network would look like.

Before I get into the answer I need to make one point clear: I don’t see how any Social Media tool could be successful for business without appealing to the general public. Any successful tool needs to work in our private life so it can be successful for business.

Let’s cook up our own Social Media tool:

cook up a social media networkMy Ideal Social Network for business would combine the best features of all existing ones and then some:

Social Media Trends in 2014

I usually don’t like to write the same post everybody else is writing but today I want to make an exception and add my voice to the predictions for 2014 Social Media trends. The big Social Media platforms have tried the patience of us users and seem to lose their appeal to some. Are we […]

Reinventing the List – 10 Answers about Social Content

I used to hate lists 🙂 . It took the invention of List.ly to cure me from this phobia. Now I don’t only use lists in my content regularly but I use list apps to organize my work and my life. Listly has taken the fact that lists are everywhere to the next level. Now lists are the best way to bring social content into content creation.

Feline Magic – Why Cat Videos Work

In conversations with Social Media sceptics I often detect a clear misunderstanding of the effect of cute dog pictures or cat videos. Some even go so far to use these as examples for condemning anything that doesn’t have 100% serious content as “fluff” and unworthy of attention.

5 Reasons Social Media is Easier For Small Business

October is Small Business Month – the ideal opportunity to talk about one of my favourite topics: Why Social Media is easier for small business than for larger ones. If you are thinking, “What is he talking about? If it was easy for small business to be successful on Social Media fewer would give up.” then you are […]

Margaret Atwood on Twitter

As of yesterday I am a fan of Margaret Atwood @MargaretAtwood! The Canadian national TV station CBC aired an interview with Peter Mansbridge (One on One with Peter Mansbridge). Some Quotes from the Interview: “Twitter will not ruin literature any more than telegrams did” “Go back and read all of your Sherlock Holmes over again: Watson […]

The Best Online Articles of The Last Three Weeks

This summer is really hot – not only does the weather lure me to play outside way too often but work has been particularly busy in the last two months. I’m not complaining 🙂 However, I continue to find, read, share and collect a lot of outstanding blog posts every week. Depending on where my […]

How To Add an Official Twitter Widget to a Custom Facebook App

Don’t worry, while the title of this post sounds really technical, adding a custom Facebook app with a Twitter widget is actually quite easy.

On August 29th I had the pleasure to give a little “How to Tweet from Your Event” session to organizers of the Central Okanagan Volunteer Opportunities Fair taking place in Kelowna this weekend.