Vicki McLeod #Untrending [BlueBird Podcast EP7]

Welcome to Episode 7 of the BlueBird Podcast.
My special Guest today is Vicki McLeod

Vicki and I talk about her recent book #Untrending. It is a small book filled with wisdom. Vicki caused me to think about our obsession of being “always on” and she is challenging the notion that everybody has to hustle more all the time to survive in today’s online world.

“Vicki is a writer, coach consultant, and award-winning entrepreneur. You can find her online at vickimcleod.com and offline in the beautiful Fraser Valley, in pajamas, making something” (From the book cover)

Vicki’s book #Untrending caused me to think about my own FOMO (Fear Of Missing Out). We talk about this as well as the challenge of coaching others to produce an amount of content that is effective without losing their privacy and peacefulness.

I invite you to listen to the podcast and tell me what you think in the comments or by email: [email protected] .

Movember And My MoTour Around The World

Every year we see men of all ages sprouting mustaches with more or less success. We do this to raise awareness and funds for men’s health issues like cancer and depression.

This international movement intrigues me because it’s largely Social Media driven. While every Mobro sports a visible reminder that serves as a conversation starter pictures and stories are shared on every conceivable Social Media channel.

I put the statistics that surprised me most into this Infographic

How Mobiflock Can Help Protect Our Children From Cyber Bullying

Mobiflock offers security and parent control systems for mobile devices.
Our “Digital Natives” grow up with mobile devices like smartphones and tablets and that is a good thing when done right! The challenge is to protect our children from predators like in Amanda Todd’s case or from bullies.

Engaging Digital Natives – How Educational Institutions Use Social Media

Traditionally the stereotypical Social Media user is a teenager that is addicted to his/her mobile device and lives on Facebook. While I keep telling you that this is changing dramatically I thought you might be interested in this Infographic by bestcolleges.com.

Ever Wondered What a “Tweetup” Is? They Are Fun And Helpful!

Social Media is real life and only really works when people connect with people.

Twitter is a great way to discover people and even for intense discussions but just like in the other real life we want to take the relationship further. 140 character snipits become rather cumbersome sometimes. At some point in the networking – (or sales) process I like to suggest a conversation on Skype or the phone. If time and geography allows a personal meeting often follows.

The Revolution of the Connected Consumer

While I get a lot of satisfaction out of teaching you how to use the tools I hope you understand that we are talking about more than just a new “nice to have” in your marketing toolbox.

The goal of this post is to motivate you to watch this 11minute video of a TEDx Persidio talk by Brian Solis. I know that my saying it is important to watch is not going to be enough, so I’ll transcribe a few key quotes below the video.

Become Your Own Broadcaster – Promote Your Events With The Right Social Media Tools

How we reached an audience of 76,000 for the Kelowna Apple Triathlon without the help of traditional media.
The Event itself is mostly only the highlight of a campaign and/or the ongoing work of an organization. The benefits of having your event highly publicised are many. Exposure, fundraising and membership drives are probably the most obvious. Events are also great ways to build your Social Media following for your future work.

Beyond Marketing: @ExploreEnderby – The Twitter Project in The North Okanagan

I’m always looking for good, innovative ways to use Social Media tools and today I would like to introduce you to an awesome project using Twitter. We found this great Project in the little town of Enderby BC – population of 2900. We traveled to Enderby to talk to some of the people involved so I could tell you the story of this unusual Social Media project.

Social Media Is The Oxygen Of This Revolution #SyriaKelowna

As a Social Media consultant I often write about the How, What, Why and tips and tricks to make your experience more rewarding. As much as I love doing that Social Media is much more than that – it represents a fundamental shift in our lives – a shift that can be compared to the impact of the printing press or the industrial revolution.

With the help of many friends I co-organized an event yesterday that brought the struggle of the Syrian people into our small city of Kelowna, BC

Social Media Doesn’t Give Us a Voice, But Amplifies It

Social media is the revolutionary tool of the new millennium. Revolutionaries no longer wield swords or are on the attack like in previous eras. The Syrian revolutionary is in the form of a citizen journalist; one of the most noble, important and dangerous roles of the revolution. They are equipped with camera phones or maybe camcorders, and film tragedy on a daily basis.