How To Avoid Spreading Fake News Like A Pro

“Fake News” will certainly be a hot contender for “Word of The Year 2017”. But don’t worry, despite the fact that the term “Fake News” is a favourite expression of the 45th president of the United States this is not a post about politics.
With this article I want to:
– Point out why this topic is important for all content creators and Social Media users
– Show a few tell-tale signs of unreliable information
– Report what does Facebook do to fight fake news?
– Introduce sites that help to quickly check the truthfulness of a post we see
– Share what I learned from a professional journalist about how to make sure you get the full story

Facebook’s Edgerank Can Be a Chance For More Interaction on Social Media

Why did Facebook introduce Edgerank?
Edgerank is designed to help us filter out the important updates (I’m leaving my comments about this for a different rant post)
Edgerank serves Facebook’s stock holders by pushing marketers to pay for more exposure

Stop (Social Media) Bullying NOW and Don’t Blame The Tools!

On Wednesday Amanda Todd from Coquitlam BC committed suicide after being bullied. (Read more about this story in the Huffington Post)

Amanda posted a video of her plight on Youtube 5 weeks ago – the best way available to her to cry out. Unfortunately help came too late for her.

Because the bullying against Amanda happened on-line, now many are quick to blame to blame the tools.

The Revolution of the Connected Consumer

While I get a lot of satisfaction out of teaching you how to use the tools I hope you understand that we are talking about more than just a new “nice to have” in your marketing toolbox.

The goal of this post is to motivate you to watch this 11minute video of a TEDx Persidio talk by Brian Solis. I know that my saying it is important to watch is not going to be enough, so I’ll transcribe a few key quotes below the video.

What Metric Is Important To Measure Your Social Media Success?

You will hear me speak very little about strategy – because there are so many Social Media Experts that overuse the term. However, regardless of if you are using a blog for your business, Facebook for your club, Twitter for fun or Pinterest for your wedding planning, looking at the statistics of what messages worked and what didn’t is important and interesting.

8 Ways To Attract Real Likes to Your Facebook Page

You have a new Facebook page and look forward to connecting with your current and future fans. Great! But how do you tell them that it’s there? How do you find an audience? There are many ways and I hope to give you a few suggestions with this post.
Lesson learned: Creating valuable content that people want to share is smarter business than impressive numbers.

That being said it is important to get the word out there especially for new pages and there are many ways you can spread the word about your page!

Social Media Is The Oxygen Of This Revolution #SyriaKelowna

As a Social Media consultant I often write about the How, What, Why and tips and tricks to make your experience more rewarding. As much as I love doing that Social Media is much more than that – it represents a fundamental shift in our lives – a shift that can be compared to the impact of the printing press or the industrial revolution.

With the help of many friends I co-organized an event yesterday that brought the struggle of the Syrian people into our small city of Kelowna, BC

Social Media Doesn’t Give Us a Voice, But Amplifies It

Social media is the revolutionary tool of the new millennium. Revolutionaries no longer wield swords or are on the attack like in previous eras. The Syrian revolutionary is in the form of a citizen journalist; one of the most noble, important and dangerous roles of the revolution. They are equipped with camera phones or maybe camcorders, and film tragedy on a daily basis.

Don’t Sanitize your Social Media Presence

Don’t get me wrong – I do schedule updates and I am guilty of using Twitter as a RSS feed too often. We all get pulled into self promotion sometimes. I’m also glad I still have my private Twitter account @frith64 where I chat about my hobbies and my political opinions.

But! Remember that it’s people that make purchasing decisions, not search engines and not analytics. After all the glitter is gone, consumers as well as B2B (business to business) decision makers are human beings – Social Media works when we manage to establish a direct or indirect personal connection.