In conversations with Social Media sceptics I often detect a clear misunderstanding of the effect of cute dog pictures or cat videos. Some even go so far to use these as examples for condemning anything that doesn’t have 100% serious content as “fluff” and unworthy of attention.
My friend John Thiessen ( @OKDigitalmedia ) is a very successful videographer and has experience growing his businesses for decades. He is also one of the kindest and most inspirational people I know. We have a lot of things in common, including how we approach most aspects of Social Media. I agree with him! “Social Media provides a lot of different touch points between people”
Today, we have million of businesses surviving online competing against each other; but, do you think all emerge as winners or become top brands within a stipulated time? Not all but a few!