Become Your Own Broadcaster – Promote Your Events With The Right Social Media Tools

How we reached an audience of 76,000 for the Kelowna Apple Triathlon without the help of traditional media.
The Event itself is mostly only the highlight of a campaign and/or the ongoing work of an organization. The benefits of having your event highly publicised are many. Exposure, fundraising and membership drives are probably the most obvious. Events are also great ways to build your Social Media following for your future work.

Gingerbread Twitter House

And so they did, the twitter birds sent out tweets, posted pictures on Facebook and Blogged about the incident. Soon the story trended on Twitter worldwide and drew attention to the two victims.

Hansel and Gretel were allowed to stay in the community if they wanted and the old activist told the story to the Red Hot Chilli Peppers Dragon Boat Team in Kelowna BC.

To commemorate this story of hardship, rescue and social media use the Red Hot Chilli Paddlers organize a Gingerbreadhouse Event every year. The Funds raised are used to help the Okanagan Boys and Girls Club make more children happy and the Twitter birds come every year and help promote the #GingerbreadEvent on Social Media.