Social Capital or 24 Ways To Help Your Friends Online

I’m not sure if we can create attention-savings-accounts but we can certainly enjoy spending the attention currency. We can learn to spend it wisely and we can choose consciously where we spend it! How about spending it on your friends, your favourite causes or even your favourite brands?

Let’s explore some ways to use your Social Capital

The Revolution of the Connected Consumer

While I get a lot of satisfaction out of teaching you how to use the tools I hope you understand that we are talking about more than just a new “nice to have” in your marketing toolbox.

The goal of this post is to motivate you to watch this 11minute video of a TEDx Persidio talk by Brian Solis. I know that my saying it is important to watch is not going to be enough, so I’ll transcribe a few key quotes below the video.

Don’t Sanitize your Social Media Presence

Don’t get me wrong – I do schedule updates and I am guilty of using Twitter as a RSS feed too often. We all get pulled into self promotion sometimes. I’m also glad I still have my private Twitter account @frith64 where I chat about my hobbies and my political opinions.

But! Remember that it’s people that make purchasing decisions, not search engines and not analytics. After all the glitter is gone, consumers as well as B2B (business to business) decision makers are human beings – Social Media works when we manage to establish a direct or indirect personal connection.