My New Year’s Prediction: Sales and Marketing Automation for Small Business

The term “Marketing Automation” is getting more and more popular. I see the rise of marketing automation continue this year and expect it to become one of the biggest trends in the sales and marketing world in 2015.

Automation can be a bad thing when used incorrectly but it can also be very helpful. As small business people and social media managers we can automate menial and repetitive tasks to save time to do more important things like communicate with our clients and prospects.