Social Capital or 24 Ways To Help Your Friends Online

I’m not sure if we can create attention-savings-accounts but we can certainly enjoy spending the attention currency. We can learn to spend it wisely and we can choose consciously where we spend it! How about spending it on your friends, your favourite causes or even your favourite brands?

Let’s explore some ways to use your Social Capital

How To Reach Young Readers With Awesome Messaging – Guest Post By Cathryn Wellner

My friend Cathryn Wellner has a wonderful blog called This Gives Me Hope where she is well on her way to post 1001 stories that give us hope. Today she posted a story that touched me on many different levels. The way the Melbourne Transit authority gets their message across is a great example how we can touch our audiences so much better if we create engaging and unique content.

Facebook’s Edgerank Can Be a Chance For More Interaction on Social Media

Why did Facebook introduce Edgerank?
Edgerank is designed to help us filter out the important updates (I’m leaving my comments about this for a different rant post)
Edgerank serves Facebook’s stock holders by pushing marketers to pay for more exposure

Movember And My MoTour Around The World

Every year we see men of all ages sprouting mustaches with more or less success. We do this to raise awareness and funds for men’s health issues like cancer and depression.

This international movement intrigues me because it’s largely Social Media driven. While every Mobro sports a visible reminder that serves as a conversation starter pictures and stories are shared on every conceivable Social Media channel.

I put the statistics that surprised me most into this Infographic

Introducing The Heritage Marker Project

I donated a brand new plaque featuring important information about the building’s history and a photo from 1910. In addition to this traditional content I also added a QR code and a short URL to the sign. If you scan the code you are led to a landing page that is optimized for mobile devices.

LinkedIn Endorsements Are The New Mini-Recommendations

A while ago LinkedIn started to ask us to add skills to our profiles. At first I figured that this was to highlight keywords I want to be found by. While this is still one of the main functions you noticed that we can now endorse our contacts.

I called up my friend Colin Parker from Red Giraffe Strategic Sales and Marketing, get his expert opinion on this.