Keep Calm and Facebook On

In a post, Mark Zuckerberg on January 11th, Facebook announced some major changes in direction that have us social media professional buzzing. If there is one thing that has been consistent with Facebook over the last ten years, it’s the constant changes. For the CEO to make such an announcement himself is quite rare though.

I usually stay away from picking up stories that everyone else is covering and where people I admire already layed out their thoughts quite eloquently. But I have been asked about my opinion so many times that I decided to dedicate a Podcast episode and this blog post to the topic.

I invite you to listen or read and tell me what you think.

Interesting Thoughts About Facebook Messenger Bots From the Bot Boss

One of the biggest developments in the digital space in 2017 is the growth in the area of Facebook messenger bots. Since Facebook opened their Messenger platform for developers we have seen a lot of tools being developed to serve this growing market. However, this technology could open up a whole new level of spammy marketing. In this episode of the BlueBird Podcast I speak to a real expert on using bots for business.

I invite you to listen to the podcast and leave your questions in the comments.

How to Pick an Awesome Domain Name

In this episode of the BlueBird Podcast Andy and I talk about the important considerations about picking the right name for your website or blog.
We talk about TLDs (Top Level Domains) and if they are worth considering. We discuss if you should always use the .com extension or what you should consider instead.
Did you know that there are currently 364 domain extensions available and 279 are coming up soon?
We talk about how to overcome the difficulty that all the good names seem to have already been taken.
Finally, Andy reveals one of his best-kept secrets.
I invite you to listen to this episode of the BlueBird Podcast, and I would be thrilled if you let me know your thoughts

How Being Creative With Your Box Can Pay Off

Today on the BlueBird Podcast I speak to Ryan McKenzie who used his experience in the magazine publishing industry to build a successful subscription box business by offering superior value and a community to his customers. Ryan published an article on LinkedIn that described his expectations and experience with starting a subscription box business. His […]

One Amazing Contest is Not Worth Losing Your Facebook Page Over

In this episode BlueBird Podcast I talk to my colleague Dawn Swick-Renshaw. We are talking about one of my Facebook pet-peeves, “like and share contests” and why it is important to follow Facebook’s rules even if you don’t want to.
The reason we connected for this call was a post by Dawn warning people to stop using “like and share” as ways to qualify for winning a Facebook contest. Despite the fact that “everyone” is doing it, it is clearly against Facebook’s own Terms of Service (TOS)

How To Keep Your Emails Out Of The Spam Filter

Keeping your email out of the spam filters is one of the most challenging things in email marketing and increasingly in regular communications as well.

In an attempt to protect us from getting too much spam, email and Internet Service providers are applying more advanced filters to eliminate those emails that seem to be low quality to the end user. Of course, there is no human that opens every email and decides if it is spam or not. But because an email is a digital file, it can be analyzed. The filters also look at what reputation the domain has and what server the email is sent from.

There are many elements that influence email deliverability and some of those are quite technical. A lot depends on the reputation of your domain and your email provider.

Email newsletters have been especially hard hit by the fight against spam. Sophisticated filters and things like the Gmail “Promotions” tab keep our readers from ever seeing our emails.

But there are ways and best practices we can apply that help get the emails delivered and opened.

I invite you to listen to my interview with Nicole St. Germain from the ConvertKit customer success team who has a lot of valuable advice about how to design and write your email.

Essential Survival Tips For Increased Productivity

My friend and sales coach Colin Parker is an incredibly productive man. Since I’ve known him he pulls off regular webinars, builds websites for people, travels internationally to consult with sales teams and teaches small business owners how to sell their goods and services.
Like many of us, Colin has “Shiny Object Syndrome”. This means that he gets easily distracted by new tools, gadgets, and ideas. The pull from more interesting tasks lets us put less pleasant ones on the back burner.
Colin tells us his tricks for being more productive.

10 Obstacles to Your Social Media Success

My name is Frithjof Petscheleit, and I coach small business owners on how to be successful with their social media and content marketing. In this episode, I want to talk about some of the objections new clients often have that hold them back from building a working social media presence.

I realized that a lot of my clients are struggling because their blog, Facebook page, Instagram account….. wasn’t showing the amazing success they thought they should. So they wanted to give up.

What we learn from this is important. Many of us give up before even trying. I often hear objections like “I don’t have time” “I’m really a very private person,” “I’m not technical,” “I’m overwhelmed,” “My customers are not on social media”……

In this podcast, I want to talk to you about these objections.

I invite you to listen and let me know what you think.

Insights From Professionals – A Book by Antoine Airoldi

Antoine Airoldi is a freelance copywriter and author of Insights from Professionals. His first book comes out this fall with GenZ Publishing. He wrote his book during his final year of university when he noticed other students knew nothing about their future.  Students simply wanted to figure it out when they would graduate.

First Antoine explains to us what a copywriter does. Then he tells us the surprising story of submitting his book proposal and the result.

For his book, Antoine interviewed authors, business leaders, and CEOs. The book consists of 10 interviews with these people.

The biggest names in the book include Eric Wahl, Gary Vaynerchuk, and others. His book proposal was accepted by the publisher right away and we can look forward to Antoine’s book, Insights From Professionals, coming out in November.

I invite you to listen to my interview:

Does Politics Belong in Business – Minisode of the BlueBird Podcast

This episode is from a Facebook live call I had with Matt Stewart – The Bearded Leader on August 18th to discuss the question “Does politics belong in business?”
After the events in Charlottesville last weekend where white supremacist groups staged a rally and a terrorist subsequently killed and injured counter-protestors. The world was shocked to hear support for the racist groups from the president of the United States.
 
This caused many business leaders of small and very large companies to break their silence on political issues and speak out in opposition to the president and the racist views of the protesters.
 
Both Matt, who teaches executive leadership and I, as a coach to small business people, would usually warn our students about voicing our political views in a business setting. In this recording of our Facebook live event on August 18th we discuss our thoughts about this.