Recently I was shopping around for legal services. This time I didn’t want to ask my friends for recommendations so I did a local google search and found some interesting providers close by. I found basic information on the website but wanted to learn more about the humans behind the brand so I clicked on the link to the Facebook page.
What I found was a boring page with a few motivational quotes, a couple of posts per week and almost no engagement. This is typical for a business that hire low cost social media management provider.
Welcome back to the 20minute.academy. The weekly webinar where I speak about one of the topics I get the most questions about. This week’s show was about #hashtags in Facebook I explain what a hashtag really is and what it has to do with the # sign. Then we look at how different social networks […]
Why did Facebook introduce Edgerank?
Edgerank is designed to help us filter out the important updates (I’m leaving my comments about this for a different rant post)
Edgerank serves Facebook’s stock holders by pushing marketers to pay for more exposure
Using Facebook Profiles for anything other than a real person has been against Facebook’s Terms of Service since Pages were introduced but nobody seemed to do much about it. I suspect that Facebook will find a way to shut down these profiles quickly now because the “fake” accounts are damaging to Facebook’s bottom line and therefore it’s stock prices.
There are more reasons why it makes sense to switch to Facebook Pages as soon as possible:
You have a new Facebook page and look forward to connecting with your current and future fans. Great! But how do you tell them that it’s there? How do you find an audience? There are many ways and I hope to give you a few suggestions with this post.
Lesson learned: Creating valuable content that people want to share is smarter business than impressive numbers.
That being said it is important to get the word out there especially for new pages and there are many ways you can spread the word about your page!
Everybody is talking about it, but let’s take it apart a little and look at what is behind the shiny “face” (bad pun intended 😉 ) If you read my previous post “What is Social Media” you know that this series is designed to see how Social Media platforms incorporate these three indicators:
Offer an easy option to comment and leave feed-back
Make content available and sharable
Provide an opportunity for (open) dialogue