The BlueBird Podcast

The BlueBird Podcast

Frithjof Petscheleit helps explain what’s going on in Social Media and how you can connect with your audience online.

Keep Calm and Facebook On


Keep Calm and Facebook

In a post, Mark Zuckerberg on January 11th, Facebook announced some major changes in direction that have us social media professional buzzing. If there is one thing that has been consistent with Facebook over the last ten years, it’s the constant changes. For the CEO to make such an announcement himself is quite rare though.

I usually stay away from picking up stories that everyone else is covering and where people I admire already layed out their thoughts quite eloquently. But I have been asked about my opinion so many times that I decided to dedicate a Podcast episode and this blog post to the topic.

I invite you to listen or read and tell me what you think.

Keep Calm and Facebook On


Keep Calm and Facebook

In a post, Mark Zuckerberg on January 11th, Facebook announced some major changes in direction that have us social media professional buzzing. If there is one thing that has been consistent with Facebook over the last ten years, it’s the constant changes. For the CEO to make such an announcement himself is quite rare though.

I usually stay away from picking up stories that everyone else is covering and where people I admire already layed out their thoughts quite eloquently. But I have been asked about my opinion so many times that I decided to dedicate a Podcast episode and this blog post to the topic.

I invite you to listen or read and tell me what you think.

Interesting Thoughts About Facebook Messenger Bots From the Bot Boss


Talking Chat Bots

One of the biggest developments in the digital space in 2017 is the growth in the area of Facebook messenger bots. Since Facebook opened their Messenger platform for developers we have seen a lot of tools being developed to serve this growing market. However, this technology could open up a whole new level of spammy marketing. In this episode of the BlueBird Podcast I speak to a real expert on using bots for business.

I invite you to listen to the podcast and leave your questions in the comments.

How to Pick an Awesome Domain Name


what is a domain and what is a TLD

In this episode of the BlueBird Podcast Andy and I talk about the important considerations about picking the right name for your website or blog.
We talk about TLDs (Top Level Domains) and if they are worth considering. We discuss if you should always use the .com extension or what you should consider instead.
Did you know that there are currently 364 domain extensions available and 279 are coming up soon?
We talk about how to overcome the difficulty that all the good names seem to have already been taken.
Finally, Andy reveals one of his best-kept secrets.
I invite you to listen to this episode of the BlueBird Podcast, and I would be thrilled if you let me know your thoughts

How Being Creative With Your Box Can Pay Off


BlueBird Podcast Episode 20

Today on the BlueBird Podcast I speak to Ryan McKenzie who used his experience in the magazine publishing industry to build a successful subscription box business by offering superior value and a community to his customers. Ryan published an article on LinkedIn that described his expectations and experience with starting a subscription box business. His […]

One Amazing Contest is Not Worth Losing Your Facebook Page Over


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In this episode BlueBird Podcast I talk to my colleague Dawn Swick-Renshaw. We are talking about one of my Facebook pet-peeves, “like and share contests” and why it is important to follow Facebook’s rules even if you don’t want to.
The reason we connected for this call was a post by Dawn warning people to stop using “like and share” as ways to qualify for winning a Facebook contest. Despite the fact that “everyone” is doing it, it is clearly against Facebook’s own Terms of Service (TOS)

How To Keep Your Emails Out Of The Spam Filter


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Keeping your email out of the spam filters is one of the most challenging things in email marketing and increasingly in regular communications as well.

In an attempt to protect us from getting too much spam, email and Internet Service providers are applying more advanced filters to eliminate those emails that seem to be low quality to the end user. Of course, there is no human that opens every email and decides if it is spam or not. But because an email is a digital file, it can be analyzed. The filters also look at what reputation the domain has and what server the email is sent from.

There are many elements that influence email deliverability and some of those are quite technical. A lot depends on the reputation of your domain and your email provider.

Email newsletters have been especially hard hit by the fight against spam. Sophisticated filters and things like the Gmail “Promotions” tab keep our readers from ever seeing our emails.

But there are ways and best practices we can apply that help get the emails delivered and opened.

I invite you to listen to my interview with Nicole St. Germain from the ConvertKit customer success team who has a lot of valuable advice about how to design and write your email.

Essential Survival Tips For Increased Productivity


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My friend and sales coach Colin Parker is an incredibly productive man. Since I’ve known him he pulls off regular webinars, builds websites for people, travels internationally to consult with sales teams and teaches small business owners how to sell their goods and services.
Like many of us, Colin has “Shiny Object Syndrome”. This means that he gets easily distracted by new tools, gadgets, and ideas. The pull from more interesting tasks lets us put less pleasant ones on the back burner.
Colin tells us his tricks for being more productive.

10 Obstacles to Your Social Media Success


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My name is Frithjof Petscheleit, and I coach small business owners on how to be successful with their social media and content marketing. In this episode, I want to talk about some of the objections new clients often have that hold them back from building a working social media presence.

I realized that a lot of my clients are struggling because their blog, Facebook page, Instagram account….. wasn’t showing the amazing success they thought they should. So they wanted to give up.

What we learn from this is important. Many of us give up before even trying. I often hear objections like “I don’t have time” “I’m really a very private person,” “I’m not technical,” “I’m overwhelmed,” “My customers are not on social media”……

In this podcast, I want to talk to you about these objections.

I invite you to listen and let me know what you think.

A New Way To Make Sure Your Customers Get The Right Content


Kim Doyal The WordPress Chick

If I think about the people who influenced me the most in 2017, Kim Doyal is high on the list. I’ve been listening to her podcast for almost a year now, I am a regular, active member of her awesome Facebook group, Content Creators, and I consider her a valued colleague.
Needless to say, I am thrilled to have Kim on the BlueBird Podcast to talk about her new tool, LeadSurveys.
I asked Kim a little bit about the path that led her to where she is and what she is doing now.

Kim’s current project is called LeadSurveys and she tells us the story of how this web-app was created and why. Leadsurveys lets you create a survey on any website that is designed to sort all the sign ups and collect a lot of information. This way you know exactly what information and offers to send to what customer. You will also be able to send a survey like this to your existing mailing list to find out the same information.
LeadSurveys will be a great tool to personalize the online experience of your customers. Kim and the LeadSurveys plan to open the tool to the public in October and you can sign up to get an invitation for early access.
I am looking forward to the tool and I would like to thank Kim for taking time out of her busy schedule to tell us about this

Insights From Professionals – A Book by Antoine Airoldi


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Antoine Airoldi is a freelance copywriter and author of Insights from Professionals. His first book comes out this fall with GenZ Publishing. He wrote his book during his final year of university when he noticed other students knew nothing about their future.  Students simply wanted to figure it out when they would graduate.

First Antoine explains to us what a copywriter does. Then he tells us the surprising story of submitting his book proposal and the result.

For his book, Antoine interviewed authors, business leaders, and CEOs. The book consists of 10 interviews with these people.

The biggest names in the book include Eric Wahl, Gary Vaynerchuk, and others. His book proposal was accepted by the publisher right away and we can look forward to Antoine’s book, Insights From Professionals, coming out in November.

I invite you to listen to my interview:

Insights From Professionals – The New Book by Antoine Airoldi


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Antoine’s first book “Insights From Professionals” comes out in November and in this episode of the BlueBird Podcast, he tells us all about copywriting and the story behind the book. Antoine Airoldi is a freelance copywriter and author of Insights from Professionals. His first book comes out this fall with GenZ Publishing. He wrote his […]

Does Politics Belong in Business – Minisode of the BlueBird Podcast


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This episode is from a Facebook live call I had with Matt Stewart – The Bearded Leader on August 18th to discuss the question “Does politics belong in business?”
After the events in Charlottesville last weekend where white supremacist groups staged a rally and a terrorist subsequently killed and injured counter-protestors. The world was shocked to hear support for the racist groups from the president of the United States.
 
This caused many business leaders of small and very large companies to break their silence on political issues and speak out in opposition to the president and the racist views of the protesters.
 
Both Matt, who teaches executive leadership and I, as a coach to small business people, would usually warn our students about voicing our political views in a business setting. In this recording of our Facebook live event on August 18th we discuss our thoughts about this.

Effective Facebook Groups with Bryan Kramer [BlueBird Podcast]


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Since I wrote my post The Three Faces of Facebook in 2015 Facebook groups have come a long way. Today we can witness many successful groups that have thousands of members. Facebook groups are great for finding support and finding people that are interested in the same topics. Done right, a group can be an awesome “Alpha Audience” as Mark Schaefer calls it.

I am currently in over 80 Facebook groups and most of them are either dormant or have so little use to me that I turned off all notifications. There are others though that I visit and participate in every day. Two of them are by Bryan Kramer and his team.
In this BlueBird Podcast episode, I talk to Bryan about what makes a Facebook group successful?
I invite you to listen to the end when Bryan makes a very generous offer.

Bryan Kramer about Effective Facebook Groups (EP13)

I am so excited to present an interview with the incredible Bryan Kramer on episode 13 of the BlueBird Podcast. (And my inner fanboy is jumping up and down!) Bryan Kramer is a renowned social business strategist, global keynote speaker, executive coach, and bestselling author. He’s one of the world’s foremost leaders in the art […]

The Magic That Happens When You Truly Serve Every Day


Email Featured

This episode of the BlueBird podcast is the most inspirational one I have recorded so far. What Martin said moved me so much that I am going to take his challenge. But more on that later.

I invite you to listen to this fascinating interview and let me know what you think either in the comments or by sending an email to [email protected]

The Magic of the Daily Email
Martin sends a daily email to his list. His emails are inspirational and helpful; they are never spammy or boring. The focus of his emails is to serve his readers. This is a challenge in itself because you have to earn your readers’ trust every day. If you betray this trust they unsubscribe.

Missinglettr – Amazing Social Media Posts Made For You


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Today I am excited to interview the gentlemen behind Missinglettr* A tool that I have discovered recently that automagically creates and schedules Social Media posts, complete with images based on my text.
I invite you to listen to this interesting interview and let me know what you think either in the comments or by sending an email to [email protected]

A Fantastic New Video Tool To Easily Promote Your Content [BlueBird Podcast]


Michael Cheng Lumen5

My special Guest today is Michael Cheng, co-founder of Lumen5

Lumen5 is a brand new tool that creates short videos from any link. It uses artificial intelligence to analyze the text content and matches it up with images and video clips from royalty free sites to provide a draft slideshow video with text overlays that you can edit or publish directly.
In the interview, Michael and I talk about what prompted the 5 people behind the tool to create it, what it does and what the next features might be. We talk about the fact that Lumen5 is free right now and Michael is very convincing when he says that there will always be a free version.

At the end, we discuss the very interesting principle that customer support is an important part of product development. Michael Cheng strongly believes that customer support should not be outsourced and sees it as a core responsibility of the development team. In my experience with Lumen5 this has proven to be true in the speed and efficiency of the support I received.

I invite you to listen to the podcast and tell me what you think in the comments or by email: [email protected] .

Let’s End Youth Homelessness [BlueBird Podcast Minisode]


end youth homelessness

Did you know that at any given night over 6000 young Canadians have no place to sleep?
Earlier this year we observed first hand how easily young people can slip into homelessness and how little the Ministry of Children & Families can do to prevent this. We also had the opportunity to witness the wonderful work our local Boys and Girls Club does to fill this gap. I have decided to support this initiative by donating $10 of any consulting hour booked in June to our local Orange Door Project.

Ignite Your Blog Content – Hugh Culver Introduces SOS [BlueBird Podcast EP8]


Hugh featured

In this podcast episode, Hugh Introduces “Get SOS” to us. The SOS team reads your blog posts and creates a series of social media updates to promote your blog. It doesn’t replace the need to be active in your social media efforts (otherwise I wouldn’t post this 🙂 ) but it takes care of a lot of the work involved in the content promotion.

Because Hugh and his team are so involved in the blogging world, he also shares helpful blogging tips in general.

Vicki McLeod #Untrending [BlueBird Podcast EP7]


untrending featured

Welcome to Episode 7 of the BlueBird Podcast.
My special Guest today is Vicki McLeod

Vicki and I talk about her recent book #Untrending. It is a small book filled with wisdom. Vicki caused me to think about our obsession of being “always on” and she is challenging the notion that everybody has to hustle more all the time to survive in today’s online world.

“Vicki is a writer, coach consultant, and award-winning entrepreneur. You can find her online at vickimcleod.com and offline in the beautiful Fraser Valley, in pajamas, making something” (From the book cover)

Vicki’s book #Untrending caused me to think about my own FOMO (Fear Of Missing Out). We talk about this as well as the challenge of coaching others to produce an amount of content that is effective without losing their privacy and peacefulness.

I invite you to listen to the podcast and tell me what you think in the comments or by email: [email protected] .

Voices from Social Media Camp 2017 [BlueBird Podcast]


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I went to the Social Media Camp conference in Victoria BC last week and I loved the whole experience! This conference has the right mix of being big enough to feature interesting content and small enough so you don’t get lost and you have an opportunity to hang out with the incredible speakers and other professionals.

I was inspired by what I experienced and I am determined to let you take part in this newfound inspiration by creating content around what I learned and the people I met. I am planning to bring you podcast interviews with some of the new and old friends I met at the conference.

But at first, I am taking you with me to Social Media Camp. I managed to capture some soundbites from the conference.

I would love to hear what you think about the podcast or if you have questions about Social Media Camp. please send me an email at [email protected]

Social Media Camp is Next Week – A Look at This Incredible Conference [BlueBird Podcast]


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For this episode of the BlueBird Podcast, I have decided to introduce a Social Media Conference that I will be attending next week. Social Media Camp takes place in Victoria BC on May 3rd and 4th.

Let’s take a walk through the conference agenda together!

If you have any questions, please don’t hesitate to email me at [email protected]

I’m looking forward to meeting old and new friends at the conference. If you listened to this podcast and are at the conference, please come and say hi!

Digital Hallway – Teaching Social Media in Schools [BlueBird Podcast]


The Digital Hallway

When Sean Smith realized that businesses were struggling to find employees that were able to handle their Social Media tools he realized that we were dealing with a whole generation that has grown up teaching themselves how to use these new tools but had never been taught. Schools and teachers aren’t equipped to fill this gap yet so Sean started developing the Digital Hallway project, an online resource for parents, teachers, and teens. That is the topic of today’s episode.

Practical Ways To Spot Fake News Like A Journalist [BlueBird Podcast]


journalist-featured

While I was researching for a blog post about how to avoid spreading fake news I realized that while all of us are becoming curators and editors of news in our lives, there are those that are consciously working on this every day – journalists.
I decided to ask my friend Adrian Nieoczym to tell us how a journalist makes sure not to spread false information. Adrian is one of the journalists I trust and his answers in the interview illustrate why this trust is justified. I know from personal experience that he doesn’t just take anyone’s word as truth without being able to back up the story.

Practical Ways To Spot Fake News Like A Journalist

Special Guest: Adrian Nieoczim Adrian is currently a freelance journalist for CBC radio. He has a 10-year history in journalism, from working for a newspaper, an online news magazine and freelance journalist for major national publications like the Globe & Mail as well as other radio and digital publications. Welcome to Episode 3 of the BlueBird Podcast! […]

The Quality of Your Headline is Essential

Special Guest: Larry Arrance My friend Larry Arrance of Cornerstone Consultants is a professional “Wordsmith”, a copywriter with a wealth of experience in all kinds of copywriting areas. He has published several books and regularly teaches writing workshops. Larry helps business owners and professionals to get their message across with more clarity and power. He is a published […]

The Quality of Your Headline is Essential [BlueBird Podcast]


headlines-blog

Welcome to Episode 2 of the BlueBird Podcast!
Headlines, email subject lines, tweets and other social media updates are an essential element of content marketing. It doesn’t matter how great your content is or how much time you spent producing that great video. If the headline doesn’t draw us in, few people will choose to spend their time with it.
Larry Arrance, my guest on today’s podcast, has some great hands-on tips about how to create better headlines. He also agreed to send out a very valuable swipe file filled with proven headline templates.

Social Media Gives Wings to Word of Mouth

Special Guest: Roy Prevost Roy Prevost is an entrepreneur, international speaker, futurist and a best-selling author who forecasts trends in leadership, customer service and management in the 21stCentury. He is unique in North America in the area of preparing small business for the upcoming generation of millennials and the Z generation. With over 25 years […]

How Social Media Gives Wings To Word Of Mouth [BlueBird Podcast]


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Welcome to Episode 1 of the BlueBird Podcast!
Word of mouth is one of the biggest drivers for almost any business and it is at the core of and social media.
In my interview with Roy Prevost we learn about the importance of word of mouth and, I explain why Social Media is an important amplifier for these messages.

BlueBird Podcast Episode 0 – to Boldly Go Where No BlueBird Has Gone Before


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Welcome to episode 0 of the BlueBird Podcast!
I call this “Episode 0” because:
1. It’s all about me and this podcast rather than focussing on value for you.
2. It is literally the first episode I have recorded and I apologize for the fact that it is a little rough around the edges.

The BlueBird Podcast is a new way to provide valuable content for my audience and if you are reading this you are my audience. Thank you for stopping by.

Topics:
– I go into what a podcast actually is and how to subscribe to it.
– Why I decided to start podcasting
– What I am going to talk about
– What I am going to avoid
– My favourite podcasts

I hope you enjoy this little introduction to the BlueBird podcast and decide to subscribe to it!

Episode 0 Welcome to the BlueBird Podcast

Welcome to episode 0 of the BlueBird Podcast!I call this “Episode 0″ because:1. It’s all about me and this podcast rather than focussing on value for you. 2. It is literally the first episode I have recorded and I apologize for the fact that it is a little rough around the edges. The BlueBird Podcast […]