This is part I of my new series of Blog posts about Blogs. Blogging has become a main-stream word and for many of us it is an important source of learning, sharing knowledge and expressing opinion.

Later in this mini-series I will share excerpts of an interview with you. I was so fortunate that Cathryn Wellner agreed to speak to me about her approach to blogging and Social Media.

As with many buzz-words I find it important to define what we are talking about. I think the best way to understand blogs is to look at their history because for me this shows why blogs are such a valuable Social Media tool.

photo credit: Lucia Whittaker via photopin cc


In the beginning there were diaries. Most of us tried to keep a journal at one time or another. Some even succeeded and others had the benefit of sorting out what was going on in their life. Journals can be created in a wide variety of forms. Some became world famous literature. Travel Journals of explorers are important historic documents. Most diaries are kept private but some help us understand the life of a person after they are gone. Most of us know the diary of Anne Frank a riveting account of a secret life hidden from the holocaust.

Diaries usually have a chronological structure

Bulletin Boards

As personal computers and the Internet became more common people started using them to store their Diaries online. In the 1990s Bulletin Board Systems and email-lists became a great way to share updates and connect with others. Hey, that sounds like Social Media ๐Ÿ™‚

Justin Hall is credited for putting the first personal blog online in 1994. The wave of personal Blogs that followed took very creative forms. I remember stories about people live-streaming their whole life in real time – actual reality TV.


The term “weblog” was coined in 1997 by Jorn Berger and when Peter Merholz made a joke by writing “we blog” today’s term “Blog” was created.

Today the most visible blogs are collections of thoughts or articles that formerly may have been published in magazines or newspapers. A Blog can be very personal and you can choose to share it only with select people. It can be a place for thought-leadership and creative processes. Find more about the different types of Blogs at Wikipedia


Because the typical blog set-up allows for comments, a blog is an important Social Media tool. Where Facebook and Twitter allow short updates that disappear out of the readers eye very quickly blog posts stay on the site until they are removed, creating a valuable collection of memories or a library of articles.

Many businesses have recognized the power of sharing their knowledge in a Blog. Sometimes blogs cause interesting discussions and often a Blog post will help someone else write a related piece to post for their own readers. For some the Blog has replaced the need to publish email newsletters. Blog posts can easily shared on other Social Media sites.

September 2011

I read many Blogs every day – I was never a big non-fiction reader but discovering, reading and sharing different Blog posts is a great way for me to learn and stay on top of new developments. Beside the multitude of Blogs related to my work there are many wonderful blogs that don’t centre around technology or business.

I am very fortunate to know Cathryn Wellner who is a wonderful writer and collector of stories. Cathryn agreed to tell me about what blogging means to her and I will share excerpts of the interview in the coming weeks.

You can find a little excerpt of the interview on my YouTube channel


How about you? Do you Blog? Do you read Blogs? Please feel free to share your Blog – stories


Published by Frithjof

Digital media strategist, coach, community manager and CEO of BlueBird Business Consulting. Blogger, podcaster, content creator and teacher with a passion. Favourite quote: โ€œTo succeed in the business of the future we have to become the very people we are trying to reachโ€ ~ Brian Solis

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