Chances are your customers have email 🙂 !
The average office worker receives 121 emails every day. I know, that number seems low to me too. Often the email load seems overwhelming.
Getting too many emails is a real problem. Over the last couple of years, we have seen a lot of ways and tools appear that try to help us manage this flood of emails better. Spam filters are becoming more powerful and more ruthless all the time. Gmail and other tools have taken it upon themselves to sort your incoming mail in important and “promotional” emails.
There is a growing gap between email senders that want and need to get their emails seen, read and acted upon and email recipients that need to manage the daily workload emails create.
There are a few things we can do to improve our chances to actually end up in email inboxes. Creating value rather than chasing the next sale would be one of them. In my interview with Nicole St. Germain from ConvertKit, we went through a few more tips.
You can listen to it here:
But the number one factor for getting your emails opened is the right subject line.
With so many emails, your email inbox looks like a result of a google search. 121 emails are to be prioritized into “Open right away” “Maybe later” and “Delete.” Obviously, we want our email to be in the first category. As in the Google search, an effective headline is key to getting the email opened.
I found a free tool that helps with creating better subject lines:
You simply type your subject line in the tester and immediately receive a score and a whole number of helpful improvement suggestions. As you can see my original subject line: “This is a great tool to get your email opened” received only a “B” because it’s not easily scannable, had a negative sentiment (?) and included the word “get” often associated with spam emails.
“An awesome tool to make people read your email” received an “A” score. It’s still not top in “scannability,” but it doesn’t include any spam words and is written on a 5th-grade level (lower is better 😉).
I invite you to try it and let me know if you see any change!